Digital Communications Specialist

University of California, San Francisco•San Francisco, CA

About The Position

The UCSF Department of Obstetrics, Gynecology & Reproductive Sciences is seeking a Digital Communications Specialist to advance internal and external communications through digital content creation and strategic storytelling. Under the guidance of the Department Communications Director, this role partners in managing a comprehensive communications program and serves as a steward of the department’s public presence. The specialist develops content that highlights the department’s clinical, research, educational, and advocacy missions, connects with diverse audiences, and builds relationships with partners and stakeholders. Situated within the department’s Operations team, the position combines strategic communications with hands-on content creation. The specialist contributes to communications priorities and independently executes digital initiatives across platforms, including multimedia production and maintaining the department’s web and social media presence. The role develops internal communications to showcase departmental work, strengthen collaboration, and foster community, while ensuring consistent messaging aligned with department goals and UCSF policies and brand standards. The Department of Obstetrics, Gynecology & Reproductive Sciences is an academic department in the School of Medicine with clinical, research, and training activities across multiple campuses and Bay Area locations. Its mission is to improve the lives and health of all women through excellence, innovation, and leadership in patient care, scientific discovery, education, advocacy, and diversity, equity, and inclusion.

Requirements

Bachelor’s degree in communications, marketing, or a related area, and/or equivalent experience or training.
At least 3 years of experience in communications, marketing, or a related area, and/or equivalent experience or training.
Knowledge of communications, including strategic planning for various media venues, technical aspects and requirements of venues, and effective applications.
Knowledge of technical applications sufficient to direct technical staff or personally perform technical work, including design concepts, media, and applications.
Strong written, verbal, and interpersonal communication skills, as well as active listening and political acumen.
Ability to advise and consult with management to ensure messages reach target or broad general audiences.
Demonstrated experience with social media, video production, photography, and multimedia storytelling.
Ability to analyze platform performance and use it to inform communications strategies.

Nice To Haves

Expertise in Drupal website management.
Knowledge of the organization, its achievements, mission, vision, goals, policies, practices, and infrastructure, as well as current affairs and issues in higher education and/or health sciences.
Experience in women’s health, an academic medical institution, the health care industry, or a similar environment.

Responsibilities

Partner with the Department Communications Director to set communications priorities, identify audiences, select media and technologies, and establish messaging best practices.
Manage comprehensive communications programs and deliver high-quality communications products within budget and timeline constraints.
Maintain relevant information and oversee data and content management in alignment with UCSF digital and editorial policies.
Serve as co-lead for the Departmental Communications Advisory and advise departmental administration on communications strategy, policy interpretation, messaging, and problem resolution.
Liaise with program teams and consultants, managing project-level communications.
Identify communications needs and develop content and processes to support organizational improvements.
Design and implement information campaigns and content creation plans, using emerging communications technologies where appropriate.
Curate and build the weekly department newsletter.
Update the department’s public intranet and website.
Manage and develop content for department social media channels.
Produce short videos for web and social media.
Craft written communications.
Attend regular meetings with department leadership.
Support the annual State of the Department event and ad hoc departmental events.
Develop the yearly department report.
Represent the department at standing UCSF communications meetings covering video, social, marketing, internal communications, and development.
Partner with UCSF Office of Communications on media and press relations.
Follow UCSF branding guidelines and brand identity standards.