Digital Communications Organizer

CALIFORNIA TEACHERS ASSOCIATION•TBD (California), CA

About The Position

The Digital Communications Organizer creates and curates engaging content across digital platforms to support the California Teachers Association’s mission and initiatives. The role emphasizes photography, videography, graphic design, storytelling, and field coverage, as well as applying digital organizing principles to engage and mobilize target audiences in campaigns. The position calls for in-depth knowledge of labor movement communications, union organizing, and contract campaigns, along with a commitment to the labor movement and public education. The organizer develops visual and digital strategies; produces and edits photo, video, design, and motion graphics; supports CTA’s social media and digital asset library; and collaborates with departments, regional communications organizers, and local chapters. The role also includes training members and staff, coordinating vendors, leading digital projects, evaluating performance, researching emerging tools, and contributing to digital strategies for member engagement, recruitment, and retention. The position is in a bargaining unit represented by CSO, and salary and step placement are established under the CTA/CSO Agreement.

Requirements

Bachelor’s degree in film/video production, photography, communications, journalism, marketing, design, or a related field is preferred.
Proven experience in photo, video, and graphic production and content creation in a campaign setting.
Ability to work in fast-moving field settings and deliver photos and footage on tight deadlines.
Experience managing all phases of video production, from pre-production through field production and post-production, and carrying projects from creative brief to final delivery.
Expert photography and videography skills, including camera operation, lens selection, interview and field lighting, and location audio capture.
Proficiency in photo editing and color correction, including selecting and delivering images on deadline.
Advanced graphic design skills, including layout, typography, color theory, and maintaining brand consistency across digital and print materials.
Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, and InDesign) or equivalent design software.
Expert proficiency in professional video editing software such as Adobe Premiere Pro or DaVinci Resolve, including color grading and audio mixing.
Proficiency in motion graphics software such as Adobe After Effects, including kinetic typography, animated data visualization, and template-based content.
Experience producing short-form vertical video for social platforms.
Strong interviewing skills and ability to draw out authentic, compelling stories on camera while putting subjects at ease.
Working knowledge of video production practices, including music licensing, stock footage usage, appearance releases, and accessibility captioning.
Excellent writing, editing, and proofreading skills, including persuasive, action-oriented content for diverse audiences.
Strong visual communication skills and ability to create engaging visual content.
Experience using data and research to inform content strategies and optimize audience engagement and campaign performance.
Ability to analyze digital campaign performance data and translate insights into actionable strategies and tactics.
Ability to work independently and as part of a team.
Strong organization and project-management skills, including management of complex projects, timelines, and calendars across large organizations.
Deep understanding of issues facing public education and unions in California.
Excellent communication skills, initiative, creativity, and effective interpersonal skills with staff, leaders, members, and the public.
Adaptability and flexibility in response to changing campaign, project, and union-program conditions.
Experience developing and implementing comprehensive crisis response systems and ability to work in fast-paced contract campaigns, strikes, political campaigns, and crisis communications.
Demonstrated support for racial, social, and economic justice; workers’ rights; and a well-funded public education system.
Computer proficiency and ability to learn and use the Association’s software programs.
Ability to work and travel regularly, including evenings and weekends, often on short notice.
Ability to obtain and maintain a valid California driver’s license.

Nice To Haves

Labor movement communications work is strongly preferred.

Responsibilities

Develop and implement photo, video, design, and digital organizing strategies to engage CTA members, the public, and key stakeholders.
Shoot and deliver photo and video content for campaigns and events, including rapid-response field coverage and planned interviews and scripted pieces.
Design graphics for digital and print channels, including social media, web, email, and text.
Complete post-production, including motion graphics and captioning, and deliver accessible, platform-ready photo and video.
Develop and maintain design templates, motion graphics packages, and brand standards.
Use visual storytelling to highlight CTA members’ work and challenges facing public education.
Assist with CTA social media publishing and engagement in online conversations about education and labor issues.
Manage CTA’s photo and video library in its digital asset management system, including organization, archiving, and metadata standards.
Maintain photo and video equipment and field production kits, and recommend equipment and software purchases.
Coordinate content development and distribution across CTA departments while maintaining messaging alignment and brand consistency.
Work with regional communications organizers and local chapters to develop and implement digital strategies for organizing and advocacy campaigns.
Assist with planning and executing online events and webinars.
Train and support CTA members and staff on photo and video capture, storytelling, and production practices.
Identify and manage vendor relationships for digital media production, design, and technology services.
Lead digital projects from concept through execution, delivering on time and within budget.
Research and pilot digital technologies and practices to improve CTA communications and organizing effectiveness.
Analyze digital performance, identify challenges and opportunities, and work with teams to improve engagement and organizational processes.
Assist in developing and implementing a digital strategy for membership engagement, recruitment, and retention.
Perform other duties as assigned.