Manager, Digital Communications

Select Medical•Mechanicsburg, PA

4d•Hybrid

About The Position

The Manager of Digital Communications leads the execution and day-to-day management of paid digital campaigns across paid search and social media platforms for more than 40 brands. The role translates business and recruitment objectives into campaign strategies, oversees campaign development and launch, manages performance and optimization, and ensures paid media investments align with organizational priorities. The manager partners with the Senior Director, Digital Communications, colleagues across the digital communications services team and Communications & Branding Department, business and recruitment stakeholders, Information Services, and external agencies and platform partners. The role provides paid media leadership, establishes consistent campaign practices, and helps internal partners understand channel strategy, recommendations, and results. Analytics and reporting guide campaign decisions, performance optimization, and communication of business impact. The position is based in Mechanicsburg, PA, with a hybrid schedule.

Requirements

Bachelor's degree in communications, marketing, advertising, or a related field.
Three to five or more years of experience managing paid digital media campaigns within an integrated marketing organization, agency, or comparable environment.
Hands-on experience developing, launching, managing, and optimizing paid search and paid social media campaigns.
Strong working knowledge of Google Ads and major social advertising platforms, including campaign structure, audience development, keyword strategy, bidding, budget pacing, conversion tracking, and optimization.
Ability to translate business, consumer, and recruitment objectives into channel strategies, media plans, and actionable campaign recommendations.
Ability to manage multiple campaigns, brands, markets, budgets, and timelines simultaneously while maintaining accuracy and quality.
Working knowledge of campaign measurement, attribution, and analytics, with the ability to interpret performance data and use insights to improve outcomes.
Understanding of SEO, SEM, and AEO principles and how paid and organic digital strategies work together.
Strong project management skills and experience using project management platforms.
Experience working with cross-functional teams, including Communications, Creative Services, Editorial Services, Video Services, Recruitment, business leaders, and Information Services.
Experience with third-party vendors, agencies, and platform partners, including setting expectations and holding partners accountable for deliverables and performance.
Strong written and verbal communication skills, including the ability to explain paid media strategy and results to non-technical stakeholders.
Flexibility, adaptability, and agility, with the ability to balance competing priorities and respond to changing business needs.
Google Ads certification.

Nice To Haves

Workfront experience.
Paid social platform certifications.

Responsibilities

Lead paid search and paid social media strategy and execution across company brands, business lines, markets, and recruitment initiatives.
Manage daily paid campaign operations, including setup, targeting, keyword and audience strategy, creative coordination, budget pacing, bid management, quality assurance, optimization, and troubleshooting.
Partner with internal stakeholders to clarify business objectives, define campaign goals, and recommend channel mix, targeting, investment, and measurement plans.
Develop campaign plans and manage work from intake and recommendation through approval, launch, optimization, reporting, and renewal or closeout.
Oversee paid media budgets and pacing, identify risks or opportunities, and recommend adjustments to improve efficiency and results.
Monitor campaign performance and make timely, data-informed optimizations to targeting, keywords, bids, budgets, placements, creative, and landing-page strategy.
Establish and maintain paid media governance, naming conventions, documentation, quality assurance standards, and campaign management processes.
Coordinate with Creative Services, Editorial Services, Recruitment, web teams, and other partners to develop campaign assets and landing experiences.
Engage with paid media agencies, vendors, and platform partners on campaign direction, deliverables, issue resolution, and performance accountability.
Use analytics and reporting to evaluate campaign effectiveness, identify actionable insights, and communicate performance, recommendations, and business impact.
Define campaign KPIs and measurement requirements with stakeholders and support accurate conversion tracking and data validation.
Provide paid media guidance, training, and best practices to communications colleagues and business partners.
Stay current on platform changes, advertising policies, privacy considerations, emerging technologies, and industry trends, and apply relevant developments to campaign strategy and operations.
Support organic social media and broader digital communications initiatives as needed.
Work collaboratively across departments and functions, using creative thinking, sound judgment, and strong written and verbal communication.