Digital Communications Strategist.

ACLU of DC • Washington, DC

9d • Hybrid

About The Position

The American Civil Liberties Union Foundation of the District of Columbia (ACLU-D.C.) is hiring a full-time Digital Communications Strategist for a hybrid role based in Washington, D.C. The position leads ACLU-D.C.’s digital ecosystem and engagement strategy, overseeing its website, email, SMS, CRM, analytics, and digital engagement infrastructure. It uses data, technology, accessibility best practices, and user-centered design to create useful digital experiences that strengthen supporter relationships and advance organizational goals.

As a member of the Communications Department, the Strategist reports to the Strategic Communications Director and designs and executes the organization’s digital presence, outreach, and advocacy. The role develops digital engagement across email, SMS, the website, and other platforms; maintains a content calendar; creates supporter journeys; and writes, edits, and distributes digital content. It manages website strategy, content, user experience, accessibility, and optimization, and serves as the Communications team’s primary EveryAction strategist. The position also analyzes performance, develops audience segmentation and reporting, manages cross-functional digital projects, collaborates with ACLU colleagues and external partners, and provides backup social media support.

Residency in Washington, D.C., Maryland, or Virginia is a condition of employment. Occasional evening or weekend work may be required. The position is full-time, exempt, and part of the ACLU-D.C. bargaining unit. The annual salary range is $85,000–$104,999, depending on experience and qualifications.

Requirements

• At least 3 years of experience in digital strategy, digital communications, digital marketing, and/or digital audience engagement.
• A portfolio or writing samples demonstrating strong writing and editing across at least three formats, such as email newsletters, website content, and SMS materials.
• Experience managing WordPress websites and content management systems.
• Experience with UX/UI, user experience optimization, or digital experience strategy.
• Advanced experience with EveryAction or comparable CRM platforms.
• Experience with email marketing, SMS programs, audience segmentation, and supporter stewardship strategies.
• Strong analytical skills and experience using digital analytics tools and dashboards.
• Working knowledge of HTML and CSS.
• Demonstrated success managing complex projects and coordinating cross-functional stakeholders.
• Excellent writing, editing, and organizational skills.
• Strategic thinking, data-driven decision-making, project management, technical curiosity and continuous learning, attention to detail, and collaboration and relationship-building skills.
• Commitment to civil liberties and civil rights.
• Residency in Washington, D.C., Maryland, or Virginia.

Nice To Haves

• Experience with WCAG accessibility standards and digital accessibility best practices.
• Experience with A/B testing, conversion optimization, and digital measurement frameworks.
• Experience working within advocacy, nonprofit, or mission-driven organizations.

Responsibilities

• Develop and execute digital audience engagement tactics across email, SMS, the website, and other digital platforms.
• Contribute to and maintain a detailed content calendar and publishing cadence for email, website, and SMS content.
• Design supporter engagement journeys that move audiences from awareness to action and sustained involvement.
• Write, edit, and distribute email communications, action alerts, blog posts, web content, and internal program communications.
• Stay informed about organizational activities to identify story opportunities and maintain an active, relevant public presence.
• Ensure brand consistency across materials and platforms, and advise leadership on digital public messaging.
• Participate in event planning and provide on-site event support as needed.
• Develop, implement, and manage website strategy, content production, user experience, accessibility, and ongoing optimization.
• Use content management systems to maintain website content, including resources, reports, publications, and advocacy materials.
• Analyze website performance and user behavior to improve engagement, navigation, and accessibility.
• Ensure web content reflects organizational priorities, brand standards, and best practices.
• Serve as the Communications team’s primary EveryAction strategist, developing, tracking, and implementing engagement tactics.
• Create HTML emails, forms, action alerts, and related digital communications materials.
• Develop audience segmentation strategies and reporting frameworks that support organizational goals.
• Monitor and analyze digital performance metrics, recommending ways to improve engagement, retention, and conversion.
• Create dashboards and reports to measure digital communications performance and inform strategic decisions.
• Project manage digital initiatives and coordinate implementation across communications, legal, advocacy policy, and development teams.
• Collaborate with national and affiliate ACLU staff, coalition partners, and vendors on shared communications objectives.
• Provide backup support for social media management and content creation.
• Manage competing priorities, project timelines, and resource allocation using independent judgment.
• Stay current on digital communications trends, accessibility standards, digital tools, and emerging technologies.
• Perform other duties as assigned.
• Demonstrate commitment to ACLU-D.C.’s mission and priorities, equity, inclusion, and belonging, and respect for multiple perspectives.
• Work collaboratively and respectfully to resolve obstacles and conflicts.

Benefits

• Generous paid time-off and leave policies, including a 90-day paid sabbatical after five years of service.
• Employer-paid comprehensive healthcare benefits for employees and family members, including medical, dental, and vision coverage.
• 401(k) plan with employer match.
• Employer-funded student loan repayment assistance.
• Annual professional development funds and internal professional development programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed