Digital Communications Strategist.

ACLU of DC • Washington, DC

1d • $85,000 - $104,999 • Hybrid

About The Position

The American Civil Liberties Union Foundation of the District of Columbia (ACLU-DC) is hiring a full-time Digital Communications Strategist for a hybrid role based in Washington, DC. The employee must reside in Washington, D.C., Maryland, or Virginia. Reporting to the Strategic Communications Director and working within the Communications Department, the strategist leads ACLU-D.C.’s digital ecosystem and engagement strategy, including its website, email, SMS, CRM, analytics, and digital engagement infrastructure. The role uses data, technology, accessibility best practices, and user-centered design to create digital experiences that strengthen supporter relationships and advance organizational goals. Occasional evening or weekend work may be required.

The strategist designs and executes the organization’s digital presence, outreach, and advocacy. Work includes developing digital engagement tactics and supporter journeys; producing and maintaining digital content; managing website strategy and user experience; serving as the Communications team’s primary EveryAction strategist; measuring performance; and coordinating digital projects across teams and with external partners. The role also provides back-up social media support and contributes to event planning and on-site support as needed.

ACLU-D.C. is an affiliate of the national ACLU and works to defend and preserve individual rights and liberties. The position is full-time, exempt, and part of the ACLU-D.C. Staff United bargaining unit.

Requirements

• At least 3 years of experience in digital strategy, digital communications, digital marketing, and/or digital audience engagement.
• A portfolio or writing samples demonstrating strong writing and editing across at least three formats, such as email newsletters, website content, and SMS materials.
• Experience managing WordPress websites and content management systems.
• Experience with UX/UI, user experience optimization, or digital experience strategy.
• Advanced experience with EveryAction or comparable CRM platforms.
• Experience with email marketing, SMS programs, audience segmentation, and supporter stewardship strategies.
• Strong analytical skills and experience using digital analytics tools and dashboards.
• Working knowledge of HTML and CSS.
• Demonstrated success managing complex projects and coordinating cross-functional stakeholders.
• Excellent writing, editing, and organizational skills.
• Strategic thinking, data-driven decision making, project management, technical curiosity and continuous learning, attention to detail, collaboration and relationship building, and commitment to civil liberties and civil rights.
• Residency in Washington, D.C., Maryland, or Virginia.
• Applicants must submit a resume, a one-page cover letter, and a digital portfolio or three digital writing samples.

Nice To Haves

• Experience with WCAG accessibility standards and digital accessibility best practices.
• Experience with A/B testing, conversion optimization, and digital measurement frameworks.
• Experience working within advocacy, nonprofit, or mission-driven organizations.

Responsibilities

• Develop and execute digital audience engagement tactics across email, SMS, the website, and other digital platforms.
• Maintain a detailed content calendar and publishing cadence for email, website, and SMS content.
• Design supporter engagement journeys that move audiences from awareness to action and sustained involvement.
• Write, edit, and distribute email communications, action alerts, blog posts, web content, and internal program communications.
• Stay informed about organizational activities to identify story opportunities and keep the public presence active and relevant.
• Ensure brand consistency across materials and platforms, and advise leadership on digital public messaging.
• Participate in event planning and provide on-site event support as needed.
• Develop, implement, and manage website strategy, content production, user experience, accessibility, and ongoing optimization.
• Use content management systems to maintain website resources, reports, publications, and advocacy materials.
• Analyze website performance and user behavior to improve engagement, navigation, and accessibility.
• Ensure web content reflects organizational priorities, brand standards, and best practices.
• Serve as the Communications team's primary EveryAction strategist, developing, tracking, and implementing engagement tactics.
• Create HTML emails, forms, action alerts, and related digital communications materials.
• Develop audience segmentation strategies and reporting frameworks that support organizational goals.
• Monitor and analyze digital performance metrics and recommend improvements to engagement, retention, and conversion.
• Create dashboards and reports to measure digital communications performance and inform strategic decisions.
• Project-manage digital projects and coordinate implementation across communications, legal, advocacy policy, and development teams.
• Collaborate with national and affiliate ACLU staff, coalition partners, and vendors on shared communications objectives.
• Provide back-up support for social media management and content creation.
• Manage competing priorities, project timelines, and resource allocation using independent judgment.
• Stay current on digital communications trends, accessibility standards, digital tools, and emerging technologies.
• Carry out other duties as assigned.
• Demonstrate commitment to ACLU-D.C.'s mission and priorities, equity, inclusion, belonging, respectful collaboration, and resolving obstacles and conflicts.

Benefits

• Generous paid time-off and leave policies, including a 90-day paid sabbatical after five years of service.
• Employer-paid comprehensive healthcare benefits for employees and family members, including medical, dental, and vision coverage.
• 401(k) plan with employer match.
• Employer-funded student loan repayment assistance.
• Annual professional development funds and internal professional development programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed