Digital Commerce Manager - PlanetBox

Lifetime Brands Talent Acquisition•Seattle, WA

118d•$85,000 - $95,000•Hybrid

About The Position

The Digital Commerce Manager will lead PlanetBox’s digital business across direct-to-consumer (DTC) ecommerce, Amazon, email, SMS, and loyalty. Using annual business goals established by the broader team, the manager will develop digital strategy, tactical plans, and KPIs, using performance insights and digital expertise to identify growth opportunities. The role combines strategic leadership, analysis, and hands-on execution within a collaborative Brand Team, partnering closely with Brand and Creative to create integrated campaigns and customer experiences that connect the brand to measurable business results. The manager will lead PlanetBox’s ecommerce growth strategy across acquisition, conversion, retention, and average order value; oversee onsite merchandising and optimization; and plan and manage testing, personalization, merchandising, and user-experience improvements. They will own the email and SMS calendar, campaign strategy, lifecycle automation and segmentation, and loyalty and referral programs. In partnership with the Amazon team, they will help shape Amazon strategy, optimize listings and branded content, monitor performance, and flag ratings or review issues. The role establishes and monitors KPIs across digital channels, evaluates performance against goals, communicates insights and recommendations, and uses findings to inform marketing and creative decisions. It also coordinates timelines, briefs, deliverables, priorities, and updates across the Brand Team, Lifetime Brands teams, and external partners. The position is based in Seattle with a hybrid work schedule. Lifetime Brands describes itself as a global provider of kitchenware, tableware, and other home products. Its benefits include medical, dental, and vision plans; flexible spending accounts; short- and long-term disability; company-paid basic life and accidental death and dismemberment insurance; 401(k) eligibility after 90 days; paid time off; 10 company-paid holidays; employee product discounts; tuition assistance; an employee assistance program; optional paid volunteer time; and commute trip reduction incentives for Seattle-based employees. Benefits are offered to employees working 30 or more hours, with voluntary benefits also available. The company is an equal opportunity employer.

Requirements

At least 4 years of ecommerce or digital marketing experience, ideally within a consumer or DTC brand.
Demonstrated ability to balance strategic ownership with hands-on execution.
Strong experience with Shopify and ecommerce merchandising.
Hands-on experience with Klaviyo or a similar email/SMS platform, including campaigns, segmentation, automation, and lifecycle flows.
Strong analytical skills and ability to translate business goals and performance data into actionable digital strategies and tactics.
Meaningful experience managing or contributing to an Amazon business, including content, merchandising, promotions, advertising, and performance analysis.
Strong communication and collaboration skills, including the ability to work across creative, brand, performance marketing, and leadership teams.

Nice To Haves

Working knowledge of HTML/CSS; coding is not required.

Responsibilities

Lead and execute PlanetBox’s ecommerce growth strategy across acquisition, conversion, retention, and average order value, translating annual business goals into digital priorities and tactics.
Own onsite merchandising and optimization, coordinating landing pages, product detail page content, promotions, and site updates to support a cohesive customer journey.
Develop and manage testing and optimization initiatives, including A/B testing, personalization, merchandising, and user-experience improvements.
Create quarterly and seasonal ecommerce plans with the Brand Team, with KPIs aligned to annual business goals.
Own and deploy the email and SMS campaign calendar for product launches, promotions, seasonal campaigns, and evergreen initiatives.
Develop lifecycle campaign strategy and messaging, translating business priorities into briefs and content for Creative.
Own and optimize automated lifecycle flows and segmentation.
Manage and evolve loyalty and referral programs to increase repeat purchase and customer engagement.
Test and optimize email and SMS performance using campaign and customer insights.
Partner with the Amazon team on strategy focused on revenue growth, profitability, discoverability, conversion, paid strategy, and creative needs.
Manage and optimize Amazon product listings, A+ Content, and Brand Store content.
Monitor and report Amazon sales and performance data with the Amazon team, identifying opportunities across assortment, content, promotions, and advertising.
Monitor ratings and reviews and communicate issues to relevant teams when action is needed.
Establish and own KPIs across DTC, Amazon, email, SMS, loyalty, and other ecommerce initiatives that align with annual business goals.
Evaluate performance against goals, identify gaps and opportunities, and adjust tactics to keep the digital business on track.
Communicate performance insights and recommendations to cross-functional partners and leadership.
Use ecommerce, lifecycle, and Amazon performance insights to inform broader marketing decisions and creative strategy.
Develop project timelines, briefs, and deliverables; keep projects on track and communicate priorities and updates to contributors and stakeholders.
Prioritize work during high-volume periods involving multiple channels and business needs.
Connect the Brand Team, cross-functional Lifetime Brands teams, and external partners to maintain alignment across priorities and initiatives.