Digital Campaign Manager - Media Partners

Townsquare Ignite•Dallas, TX

10d•$52,000 - $65,000•Remote

About The Position

The Digital Campaign Manager – Media Partners serves as the technical and strategic liaison between external Media Partners and Townsquare Ignite’s centralized buying, client services, and creative teams. This remote role supports established partner relationships by providing strategic guidance, overseeing campaign setup and execution, and driving ongoing campaign performance and optimization. The role works closely with Media Partners, Ignite sales leadership, and internal teams to ensure digital campaigns are strategically developed, accurately launched, and effectively managed. The position is responsible for the strategy, implementation, optimization, and reporting of digital advertising campaigns, with a focus on strong campaign performance, revenue growth, and long-term Media Partner relationships. Bilingual fluency in English and Spanish is required to support Spanish-speaking Media Partners and clients across owned markets.

Requirements

Bilingual proficiency in English and Spanish, including spoken and written Spanish fluency.
At least 1 year of experience in digital advertising, campaign management, or a related field.
Strong understanding of digital advertising strategies, targeting, campaign execution, and optimization across multiple digital tactics.
Experience with digital advertising messaging and creative best practices.
Exceptional communication skills, including the ability to explain technical concepts, campaign performance, and strategic recommendations to external partners and internal teams.
Strong interpersonal and relationship management skills, including collaboration across departments and management of external stakeholder relationships.
Highly organized and detail-oriented, with the ability to manage multiple campaigns, competing deadlines, and partner requests.
Strong problem-solving skills and ability to analyze campaign performance, identify opportunities, and recommend solutions.
Ability to work independently in a remote environment while maintaining collaboration and responsiveness.
Four-year college degree or comparable work experience.

Responsibilities

Partner with Media Partners to understand client objectives, KPIs, targeting needs, and campaign strategies.
Provide strategic guidance on digital advertising capabilities, campaign structure, targeting, and tactic recommendations.
Review and approve campaign proposals to ensure alignment with client objectives and product capabilities.
Provide Media Partners with product education, best practices, and recommendations to support campaign growth.
Guide Media Partners on messaging, creative best practices, and targeting strategies across programmatic, social, and SEM tactics.
Develop targeting recommendations based on campaign objectives, audience insights, and tactic mix.
Coordinate collection of campaign requirements, including creative assets, pixels, KPIs, budgets, and flight dates.
Oversee insertion order accuracy and completeness, coordinating with centralized buying teams to ensure campaigns are accurately trafficked and launched.
Maintain communication and alignment between Media Partners and internal teams throughout the launch process.
Serve as the primary liaison between Media Partners and centralized buying, client services, and analytics teams.
Monitor campaign performance, pacing, and delivery; collaborate with internal teams to implement optimizations and resolve issues.
Provide Media Partners with performance insights, reporting, and strategic recommendations.
Manage campaign revisions and identify opportunities for upsells, renewals, and continued revenue growth.
Strengthen Media Partner relationships through proactive communication, timely support, and collaboration with internal teams.