Demand Generation Operations Analyst
About The Position
The Demand Generation Operations Analyst supports the Demand Generation & BDR function by building and maintaining outbound sales cadences, developing prospect lists, and delivering recurring and ad hoc reporting on BDR activity and pipeline performance. This role executes day-to-day operational and reporting tasks under the direction of the Demand Generation & BDR Manager, ensuring data accuracy, process adherence, and timely delivery of insights to Print sales leadership. The ideal candidate is detail-oriented, reliable under multiple concurrent deadlines, and comfortable translating raw Salesforce data into clear, leadership-ready reporting.
Requirements
- Bachelor's degree in Business, Economics, Data Analytics, Marketing, or related field required.
- Minimum of 1 year of experience in Demand Generation, Sales Operations, Revenue Operations, Marketing Operations, or GTM Analytics.
- Advanced Excel proficiency (pivot tables, lookups, data cleanup, basic scenario modeling).
- Strong Salesforce reporting and dashboard building experience.
- Strong written and verbal communication; able to present findings clearly to a sales audience.
- Exceptional attention to detail, particularly in data accuracy and reconciliation.
- Ability to manage multiple concurrent requests, hold to committed timelines, and follow through without close supervision.
- Comfortable working in a fast-paced, cross-functional environment.
Nice To Haves
- Experience building or administering sales engagement cadences (Salesforce Sales Engagement, Salesloft, Outreach, or similar).
- Familiarity with data enrichment and segmentation tools (D&B, ZoomInfo, 6sense, etc.).
- Experience with AI tools like Claude, Copilot, ChatGPT, etc.
- PowerPoint proficiency for packaging analysis into leadership-ready summaries.
- Curiosity, business acumen, and a proactive approach to problem solving.
Responsibilities
- Build, configure, and maintain outbound cadences in Salesforce under direction from the Demand Generation & BDR Manager.
- Manage list loads, monitor enrollment and step progression, and correct data quality issues as they arise.
- Develop net new target lists for BDR outbound using Salesforce, third-party data sources, and defined ICP criteria.
- Verify contact accuracy and deduplicate against existing accounts prior to load.
- Build and maintain the recurring reporting package covering BDR activity volume, cadence throughput, meeting generation, and resulting pipeline.
- Flag material changes or anomalies in the numbers to the Demand Generation & BDR Manager.
- Develop dashboards and ad hoc analysis on pipeline health, rep productivity, and coverage ratios for Print sales directors and the VP of Print Sales.
- Complete account research, opportunity set analysis, campaign pulls, and whitespace/coverage views on request.
- State assumptions and data limitations clearly in all output.
- Partner with Sales Operations and Finance to validate pipeline accuracy and support forecast reporting.
- Track performance to plan for the Print BDR and demand generation function.
- Document outbound and reporting processes as they are built.
- Monitor adherence to cadence, data entry, and activity logging standards; escalate exceptions to the Demand Generation & BDR Manager.
- Work with Marketing, Finance, and Sales Operations to connect campaign, account, and revenue data into consistent GTM reporting views.
Benefits
- For detailed information about our benefits, please visit our careers page at www.marconet.com/careers
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
