Demand Generation Manager

Spara•New York, NY

1d•Hybrid

About The Position

Spara is seeking its first dedicated demand generation hire to build the function from the ground up. This role will be responsible for identifying the optimal channel mix to drive growth. Reporting directly to the Head of Marketing, the Demand Generation Manager will be a key thought partner in shaping the brand, establishing the marketing function, and contributing to Spara's overall success. Working closely with senior Go-To-Market (GTM) leadership, this individual will bridge the gap between sales and marketing, translating positioning into pipeline and ensuring that pipeline translates into desirable sales conversations. As Spara focuses on agent-led growth, the Demand Generation Manager will leverage Spara's own AI agents to engage and qualify generated demand, facilitating a faster learning cycle compared to traditional form-based lead generation.

Requirements

5+ years of experience in running end-to-end B2B SaaS demand generation or growth marketing.
Proven experience in personally building and managing paid, email, and content-driven campaigns.
Proficiency in using AI tools, agents, and automation for marketing tasks.
Strong analytical skills with a data-driven approach to decision-making.
Experience working closely with sales leadership and representatives, with a focus on qualified pipeline and revenue generation.
Proficiency with marketing automation, CRM, and attribution tools (e.g., HubSpot, Salesforce).

Nice To Haves

Experience managing demand generation for both Product-Led Growth (PLG) and sales-led GTM motions.
Experience with ABM and field/event marketing, including driving attendance, follow-up, and promotion.
An aptitude for creative direction and experience managing freelance talent for creative asset production.

Responsibilities

Design, launch, and own the demand generation engine, including paid channels, email nurture, retargeting, webinars, AEO/GEO, events, and partner co-marketing, guided by data analysis.
Implement a rapid and disciplined test-and-learn program across various channels, forming hypotheses, conducting experiments, analyzing results, and scaling successful strategies that generate qualified pipeline.
Utilize the customer database as a distinct channel, developing nurture, reactivation, and lifecycle programs to re-engage dormant leads, closed-lost deals, and event contacts.
Develop creative strategies across the ecosystem, including partner webinars, co-marketing with complementary GTM tools, community engagement, and leveraging founder/executive content for distribution.
Employ AI as a force multiplier for audience research, creative iteration, personalization, campaign analysis, and workflow automation.
Collaborate with the Head of Sales and sales representatives to align campaigns with specific segments and territories, optimize the marketing-to-sales handoff, and execute tailored Account-Based Marketing (ABM) plays for key accounts.
Contribute a strong point of view on future initiatives, support proposals with evidence, and be adaptable to changing data insights.