Demand Generation Manager

Avnan

1d

About The Position

This is a revenue-focused role responsible for designing and running Falcon Electric's demand generation engine. The goal is to create a system that consistently delivers researched, prioritized, and quote-ready opportunities to the direct and channel sales teams. The role emphasizes a signal-driven, account-based marketing (ABM) approach, leveraging AI to identify in-market accounts and projects. The Demand Generation Manager will own the end-to-end process, from designing workflows and directing AI workforce for research and enrichment to enabling sales teams with account intelligence and optimizing for visibility in AI answer engines. Success will be measured by qualified pipeline contribution and revenue impact, with a focus on metrics like answer-engine visibility, account coverage, and pipeline velocity rather than just MQL volume.

Requirements

• 5+ years in B2B demand generation or growth marketing with clear ownership of pipeline contribution and revenue impact, ideally in industrial, technical, manufacturing, or another considered-purchase market.
• Demonstrated, hands-on use of AI to design workflows and multiply output across research, enrichment, content, and campaigns.
• Signal-based ABM and intent-data experience: turning in-market signals into coordinated, account-based programs that sales acts on.
• Fluency in AI discovery and answer-engine optimization (AEO/GEO) and how to earn citations and visibility where buyers now research.
• Strong CRM and marketing-automation command, with closed-loop attribution from first touch to revenue.
• Pipeline and funnel discipline: think in qualified pipeline and revenue influence, not MQL volume, and operate lean by orchestrating AI rather than managing a large team.

Nice To Haves

• Familiarity with the modern AI demand stack, for example predictive intent, enrichment, and attribution platforms.
• A growth and experimentation mindset applied to a long-cycle, technical, spec-in motion.
• Experience marketing to engineers, integrators, or other specifying and technical audiences.
• Exposure to water/wastewater, traffic/ITS, or industrial automation verticals.

Responsibilities

• Design and run Falcon's demand engine to deliver a steady flow of researched, prioritized, quote-ready opportunities to direct and channel teams.
• Utilize intent and buying-signal data to identify in-market accounts and projects in priority verticals for signal-based ABM programs.
• Build, segment, and enrich target-account and contact data with buying context, product fit, and contact mapping.
• Design AI-driven workflows to automate research, enrichment, scoring, and routing of leads.
• Arm sales teams with account briefs, buying signals, fit-check notes, and application content to help them win more deals.
• Direct AI marketing workforce to produce vertical content, application notes, and guides, optimizing for AI answer engine visibility.
• Own marketing automation and CRM integration, closed-loop attribution from first touch to closed-won.
• Report weekly on pipeline contribution, influence on win rate, and deal velocity.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed