Demand Generation Manager

Hyland•,

2d•$116,000 - $140,000•Remote

About The Position

The Lead Demand Generation Manager is an experienced individual contributor responsible for developing, executing, and optimizing integrated demand generation programs that support pipeline growth within assigned regions, industries, or market segments. This role translates business priorities into targeted demand plans — leveraging marketing levers such as digital campaigns, ABM, webinars, nurture programs, partner programs, SDR alignment, content activation, and field marketing integration to create and accelerate qualified pipeline. The Lead Demand Generation Manager monitors program performance, identifies risks and opportunities, and recommends actions to improve conversion, engagement, and revenue impact — partnering closely with Field Marketing, SDR, Product Marketing, Marketing Operations, Web, Campaigns, and Sales teams to drive measurable business outcomes through coordinated execution and continuous optimization.

Requirements

Bachelor's degree or equivalent experience, with 5+ years of B2B marketing experience — including 3+ years in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM
Proven success partnering with Sales or revenue teams to support pipeline and revenue goals — with experience participating in pipeline reviews, forecast discussions, account planning, and quarterly business reviews
Demonstrated ability to design and execute integrated demand generation programs across digital campaigns, ABM, webinars, nurture, partner, and sales activation motions — with clear accountability for measurable program contribution and quality of execution
Experience using marketing automation, CRM, analytics, and digital marketing technologies to manage, report, and optimize program performance
Strong communication, project management, analytical, and stakeholder management skills — with the ability to influence through data, business context, and practical recommendations while supporting shared pipeline goals
Ability to work in a fast-paced, dynamic environment!
Strong ability to handle sensitive information with discretion and tact
Strong collaboration & negotiation skills, showing ability to influence without ownership, gaining support and trust across the organization to achieve agreed upon business outcomes.
Strong ability to estbalish rapport and gain the trust of others; effective at gaining consensus
Strong ability to work independently and in a team environment
Strong business and technology acumen
Ability to think creatively and bring innovative ideas to the table to support marketing efforts
Ability to provide guidance and support to developing team members
Action oriented
Collaborates, drives engagement
Cultivates innovation and is tech savy
Plans and aligns to drives results

Nice To Haves

Experience leveraging AI and automation tools to improve marketing effectiveness, efficiency, scale, targeting, and personalization across demand generation programs
Demonstrated ability to manage program timelines, dependencies, deliverables, and stakeholder communication across complex, cross-functional marketing initiatives
Experience preparing and presenting performance insights and recommendations to sales and marketing stakeholders in a clear, actionable, and executive-ready format
Proven ability to drive continuous improvement through testing, experimentation, data analysis, and post-campaign learnings — with a strong analytical and problem-solving mindset
Experience translating segment, regional, or industry priorities into coordinated marketing programs that align field, digital, SDR, and partner motions to drive unified pipeline impact

Responsibilities

Develop and execute demand generation plans aligned to pipeline, revenue, and growth objectives for assigned regions, industries, or market segments — translating business priorities into quarterly and annual demand plans with clear audience, program, and campaign recommendations.
Design, execute, and optimize integrated demand programs using digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions — leveraging AI-enabled tools and automation to improve efficiency, scale, targeting, personalization, and performance.
Monitor pipeline health, campaign performance, and conversion trends to identify risks, opportunities, and recommended actions — supporting pipeline forecasting and performance reviews with actionable insights and data for marketing and sales stakeholders.
Partner with Sales counterparts, SDRs, Account Executives, and Partner teams to align demand generation activities with business priorities and target account needs — coordinating campaign follow-up motions to support lead progression and opportunity creation.
Collaborate with Product Marketing, Field Marketing, Marketing Operations, Web, Campaigns, and Corporate Marketing teams to support integrated planning and execution — translating segment, regional, or industry priorities into coordinated marketing programs and clear execution plans.
Establish and track KPIs to measure demand generation effectiveness — analyzing campaign, audience, channel, and pipeline performance to drive continuous improvement through testing, experimentation, data analysis, and post-campaign learnings.
Lead the creation and management of the overall marketing plan and strategy for a given GTM segment or plan area, setting key goals, objectives, and plan area KPIs to measure success.
Identify and integrate insights and priorities from key stakeholders and inputs from GTM strategy team to ensure alignment with business objectives.
Establish and evangelize audience-specific and/or industry-specific thought-leadership strategies, tying into the brand and horizontal thought-leadership strategy.
Identify and execute flagship strategic industry events to drive awareness and generate demand, partnering with Field Marketing on the pre- and post- event sales outreach orchestration.
Partner with Field Marketing and sales leaders to develop targeted prospect/ customer high-touch ancillary events that support the overall go to market strategy.
Collaborate with campaign strategy teams to review and approve the content mix and tactics, ensuring alignment with business goals and maximizing impact.
Own creation of comprehensive campaign briefs in partnership with the Portfolio Marketing team by defining objectives, target audiences, messaging, and creative requirements for guiding strategy and execution.
Partner with international regional marketers to ensure marketing plans and campaigns drive global engagement and demand.
Prioritize tasks, resources, and project timelines to meet business goals and deadlines.
Operate as a trusted advisor to business leaders and sales; develop and maintain strategic working relationships.
Own the health of the demand funnel, ensuring lead generation KPIs are met, and optimize strategies as needed.
Track campaign performance against plan area KPIs to ensure achievement of plan area goals.
Monitor spend, ensure key milestones are met and provide necessary readouts of campaign elements to key stakeholders.
Operate as a trusted advisor to business leaders and sales, develop and maintain strategic working relationships and provide regular analysis on marketing pipeline contribution.
Partner with external vendors, agencies, and industry partners to amplify the reach and impact of global programs.
Mentor, coach, train, and provide feedback to other team members; provide feedback to leadership on abilities of team.
Operate as an innovative thought leader; contribute significantly to the overall growth and quality of the department through knowledge sharing and coaching on current best practices and market trend.
Provide feedback to leadership on team capabilities and development opportunities.