Demand Generation Manager

Brellium•New York, NY

1d•$115,000 - $130,000•Hybrid

About The Position

We're looking for a Demand Generation Manager to be a key partner in driving Brellium's next phase of growth — expanding brand recognition as a trusted partner across the healthcare industry and generating top-of-funnel demand through thoughtful, creative campaigns. With the opportunity to help build a marketing function from 0–1 and a large untapped TAM, this role offers the opportunity to own and scale Brellium’s digital demand generation engine, with responsibility for driving measurable engagement, lead generation, and marketing-sourced pipeline across paid, organic, web, and lifecycle channels.

Requirements

2–4 years of experience in demand generation, growth marketing, or digital marketing, ideally at a high-growth, venture-backed B2B startup.
Proven ability to build and scale demand generation programs from the ground up rather than simply inherit established channels and playbooks.
Thinks in terms of qualified pipeline and revenue—not impressions, clicks, or MQLs—and understands how marketing activity translates into sales outcomes.
Highly quantitative and comfortable using funnel data, attribution, CAC, conversion rates, and experimentation to make decisions and allocate spend.
Comfortable owning and connecting modern marketing tools, building automations, and improving lead capture, scoring, nurturing, and routing.
Actively uses AI and automation to increase output, move faster, and reduce repetitive work.
Thrives with significant ownership, limited structure, and ambitious goals; identifies problems and opportunities without waiting for direction.
Moves quickly, runs structured tests, learns from results, and consistently looks for new ways to generate and convert demand.
Excellent written and verbal communication skills with the ability to develop compelling messaging and work effectively across sales, product, and leadership.
Willing and able to execute directly—from launching campaigns and building landing pages to analyzing performance and troubleshooting funnel issues—not just manage agencies or strategy.

Responsibilities

Develop and execute an integrated demand generation strategy across digital, email, content, paid media, social, and events, with clear ownership of marketing-sourced pipeline targets.
Own the website as a demand generation channel, continuously improving messaging, landing pages, conversion paths, SEO, and overall performance.
Manage Brellium’s social presence, with a focus on LinkedIn, ensuring consistent distribution of company, product, customer, and thought leadership content.
Manage external SEO resources, setting priorities and holding partners accountable to measurable outcomes.
Own Instantly and scale other outbound programs, including campaign strategy, segmentation, messaging, testing, and optimization.
Improve lead capture, scoring, attribution, automation, nurturing, and routing to create a more efficient path from engagement to qualified pipeline.
Own LinkedIn Ads and other paid digital channels, including campaign strategy, audience targeting, creative testing, budget allocation, and performance optimization.
Own reporting across the digital funnel, rigorously measuring channel performance, CAC, conversion, and pipeline contribution to inform investment decisions.
Implement AI, agentic workflows, and emerging tools to automate marketing operations, accelerate execution, and improve efficiency.
Own the core digital and demand generation functions responsible for consistently creating and converting inbound demand.

Benefits

Robust health benefits
Commuter benefits
Meaningful ownership opportunities through equity
401(k) Retirement Savings Plan
Equity Compensation
Dinner Provided via DoorDash & stocked kitchen for NY employees
Medical, Dental, and Vision coverage coverage of up to 100% premiums for you and your family
HSA / FSA
11 paid holidays each year
Unlimited PTO
Training and professional development