Director, Demand Generation

Meal Ticket • Philadelphia, PA

6d • $180,000 - $230,000

About The Position

At Meal Ticket, we empower the people and organizations who feed our communities. We are seeking a hands-on Director, Demand Generation to lead and execute our go-to-market engine, driving scalable pipeline growth through a high-leverage mix of strategy, campaign execution, and cutting-edge technology. Sitting at the center of our revenue motion, this player-coach role combines strategic full-funnel ownership with direct execution—giving you total visibility across paid media, SEO, lifecycle marketing, and ABM while working directly alongside our CRO.

We intentionally designed this role around an 80/20 split: 80% strategic demand generation tied directly to a pipeline target, and 20% cross-functional generalist work (product marketing support, sales enablement, and launch execution). You’ll own our end-to-end go-to-market motion alongside a lean, high-leverage resourcing model: one Content Strategist, a third-party paid/SEO agency, and a 13-agent AI marketing stack orchestrated by a Head-of-Marketing AI agent.

Requirements

• Bachelor’s degree
• 10+ years in B2B SaaS demand generation, including at least 2 years owning a pipeline number.
• A record of building multi-channel programs (paid, SEO, lifecycle, events) with tangible results.
• Fluency with modern martech and AI tooling.
• Comfort being measured on pipeline outcomes.
• Ability to work effectively in matrixed global organization
• Experience partnering with the CRO and CFO on pipeline and forecasting

Nice To Haves

• Credibility in vertical SaaS or hospitality technology, or a demonstrated ability to ramp into a new vertical quickly.

Responsibilities

• Direct accountability for marketing-sourced pipeline, MQL-to-SQL conversions, and CAC efficiency.
• Lead paid media, SEO, lifecycle marketing, webinars, events, and ABM campaigns targeted at our operator ICP.
• Act as a true player-coach—setting strategy for your agency, direct report, and AI stack while personally shipping high-priority campaigns.
• Partner directly with the CRO on monthly funnel reporting and pipeline forecasting.

What This Job Offers

• Job Type: Full-time
• Career Level: Director