Director of Demand Generation

Avante•Seattle, WA

2d•$165,000 - $205,000•Hybrid

About The Position

Avante is an AI-native benefits intelligence platform designed to help companies and HR leaders manage benefits more effectively. Their agent, Carly, offers personalized benefits guidance to employees, while their agent, Ava, assists benefits leaders with operational tasks and insights. The company is based in Seattle and operates on a four-day work week with one remote day. They serve Fortune 2000 employers, including clients like Samsung, Zscaler, and News Corp. The Director of Demand Generation will be responsible for identifying and acquiring early adopters in the benefits industry who are embracing AI and transforming their organizations.

Requirements

8+ years in B2B demand generation, with at least 3 years running account-based programs against enterprise targets.
Demonstrated experience building custom agents or automations, with specifics on their function, impact, and rebuilding process.
Judgment about where AI is appropriate in a demand engine, including personalization and quality thresholds for Fortune 2000 buyers.
A track record of building and converting named account lists, with results in pipeline and revenue, not just MQLs.
Experience running integrated demand programs end-to-end, including audience building, promotion, and follow-up for events, executive dinners, and webinars, as well as 1:1 and 1:few ABM.
Experience selling into large, complex buying committees (Fortune 2000 or equivalent), ideally with long sales cycles.
Hands-on fluency in running LinkedIn ABM campaigns (matched audiences, account list targeting, budget management).
Proficiency with HubSpot and ABM/intent platforms (6sense, Demandbase, Clay, or similar).
Ability to direct creative work without outsourcing execution.
Strength as both a strategist and an operator.
Collaborative operating style suited to a team of specialist peers.
Tight working relationship with sales, including shared account plans and accountability.
Early-stage startup experience, with comfort building the system while running it.

Nice To Haves

Experience operating alongside partner-led or channel-influenced GTM motions.
Familiarity with benefits, healthcare, or HR tech buyers.
Experience marketing AI products to enterprise buyers.
A history of standing up account scoring or intent-signal programs from scratch.

Responsibilities

Own the target account strategy and the direct pipeline generated against it.
Define the profile of early adopters, assemble and pressure-test the shortlist of target accounts, and design account-level plays to convert them into opportunities.
Execute personalized messaging, orchestrated sales and SDR activation sequences, 1:few content for lookalike accounts, field moments, and LinkedIn ABM campaigns.
Own the paid search and capture strategy to intercept buyers actively searching for solutions.
Build and manage the demand engine for executive dinners, roundtables, trade shows, and webinars, ensuring the right buyers attend and convert.
Collaborate with field and experiential marketing on account-based plays and event strategy.
Coordinate with partner marketing on shared accounts and broker ecosystem activation.
Align with sales leadership on account tiers, engagement plans, and handoffs, equipping SDRs and AEs with messaging and triggers.
Participate in pipeline reviews, diagnose stalled accounts, and determine next steps.
Define and measure the account-based scoreboard, focusing on engagement, penetration, velocity, and pipeline within named accounts.
Partner with RevOps to ensure data integrity for the scoreboard.
Design and specify AI agents to automate tasks such as account research, signal monitoring, buying committee mapping, message variant generation, and campaign QA.
Review, refine, and stand behind all outgoing materials, documenting disagreements with models and validation methods.
Adapt the shortlist, plays, and toolset as the company scales, expecting scope to shift and expand.