Demand Generation Manager

TelmarHelixa•West New York, NJ

9d•$60,000 - $80,000•Remote

About The Position

TelmarHelixa is seeking a data-driven Demand Generation Manager with an AI-forward skillset who is energized by ownership and focused on outcomes. This role involves executing campaigns, managing channels, and analyzing data to determine what to scale and refine. The Demand Generation Manager will partner closely with the Global Product Marketing Manager to ensure effective messaging and channel strategy, and with sales leadership to align on pipeline priorities and lead conversion. The ideal candidate will be passionate about the ad industry and possess a strong understanding of AI tools and B2B marketing within the advertising, media, or martech sectors.

Requirements

3-5+ years in a B2B marketing role.
Advertising, media, or martech industry experience strongly preferred.
Hands-on depth with HubSpot marketing automation across its product suite, including building workflows, lead scoring, and attribution reporting.
Working command of Salesforce, including its synchronization with HubSpot.
Demonstrable paid search experience; track record of managing spend to ROAS (experience managing paid spend and allocating resources is essential, even if contractors execute campaigns).
Fluency using AI tools to increase output and quality, with the ability to demonstrate their application.
Sharp instincts for what converts and the discipline to discontinue underperforming strategies.
Open and collaborative approach, with a willingness to learn and embrace diverse perspectives.
Ability to identify and deliver quick wins while building durable, long-term systems.
Strong ability to discern quality and hold a high standard for deliverables.
Problem-solving skills, viewing complex processes or underperforming channels as puzzles to be solved.
Confidence in decision-making, ability to build alignment, present results and KPIs, and proactively engage stakeholders.
Passion for the ad industry, including following industry news and trends.

Nice To Haves

SEO experience.
A feel for LLM and AI-search visibility.
Familiarity with agentic AI workflows, using AI agents to automate multi-step marketing work rather than running one-off prompts.

Responsibilities

Generate qualified leads and pipeline for the US/UK sales team through a demand generation program anchored on paid search, email marketing, and ABM, with paid social, events, and other channels tested and scaled when they produce.
Run marketing campaigns across four key verticals: media agencies, creative agencies, media owners, and brands, working closely with Product Marketing to ensure effective messaging and with the in-house designer for visual performance.
Own marketing technology and attribution within a Salesforce and HubSpot stack, tracking spend and campaigns, maintaining attribution across systems, and reporting results against targets.
Utilize AI to accelerate campaign experimentation, content production, and copy iteration.
Work with contractors as needed to ensure campaign performance and determine when to bring work in-house.