Demand Generation Manager

Astra

10d • Remote

About The Position

Astra is seeking a Demand Generation & ABM Manager to be instrumental in bringing their payments infrastructure to market. This role involves building and leading integrated campaign strategies and execution to drive pipeline growth. The manager will be responsible for planning, orchestrating, and optimizing campaigns across various channels like LinkedIn, email, ABM, and field marketing. They will translate content, events, and product launches into cohesive, cross-channel campaigns, leveraging existing assets like whitepapers, ebooks, and case studies. The focus will be on converting built assets into demand through campaign-level assets, ad copy, nurture sequences, and social posts. This role requires strong integration across teams to ensure campaigns are well-timed and optimized for business impact, suitable for someone who can independently manage campaigns from planning to pipeline generation.

Requirements

• 3-5 years of demand generation or growth marketing experience, ideally at a fast-growing B2B SaaS or fintech company.
• Experience running account-based marketing programs, including account selection and coordinated multi-channel campaigns.
• Strong campaign copywriting skills, able to write ad copy, nurture emails, and social posts that convert.
• CRM proficiency, including building nurture workflows, campaign reporting, and pipeline tracking.
• Comfort evaluating, selecting, and standing up new marketing tools and systems as the function scales, not just working within an existing stack.
• Proven ability to build and report on a pipeline funnel, from campaign through to marketing-sourced opportunity.
• Deep understanding of B2B buyer journeys, with a track record of building repeatable, scalable demand engines.
• Experience working cross-functionally with sales to align campaigns to pipeline goals.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Demand Gen Fundamentals: Funnel building, multi-channel campaign management, and conversion optimization.
• ABM Strategy: Account selection methodology, buying committee mapping, and personalized campaign design.
• Marketing Technology: CRM proficiency, plus the initiative to help evaluate and build out marketing automation as the function grows, covering campaign execution, reporting, and attribution.
• Data-Driven Mindset: Comfort defining and tracking pipeline metrics and using data to guide where to invest next.
• Payments Curiosity: Willingness to learn the payments ecosystem (ACH, RTP, card networks) well enough to identify and target the right buyers and accounts.

Nice To Haves

• Fintech or Infrastructure Marketing: Previous work marketing B2B fintech products, payment APIs, or developer-focused infrastructure platforms.
• Sales Partnership: Experience partnering with sales to align on target accounts and coordinate campaigns, particularly in an ABM context.
• Paid Media: Hands-on experience managing paid social and LinkedIn campaigns, including budget, targeting, and optimization.
• Marketing Automation: Experience building and scaling email nurture programs and lifecycle campaigns in a marketing automation platform.
• Product Marketing Collaboration: Working with product marketing to turn positioning, launches, and content into campaigns that drive pipeline.
• Startup Experience: Building marketing functions from the ground up in high-growth environments where you wore multiple hats.

Responsibilities

• Plan and run multi-channel demand campaigns, including paid social, LinkedIn, organic, email, and field, that convert Astra's content and positioning into qualified pipeline.
• Build and manage a tier-one target account program, coordinating account-level campaigns and personalized outreach in partnership with sales.
• Help evaluate, select, and build out the marketing tools and systems needed as the function scales, including automation and reporting.
• Track and report on marketing-sourced pipeline, conversion rates, and cost per opportunity, and use that data to prioritize where to invest next.
• Partner with Product Marketing to turn existing whitepapers, ebooks, case studies, and partner content into campaigns that drive measurable demand.
• Test new channels, offers, and messaging angles, and scale what works while retiring what doesn't.

Benefits

• Competitive compensation with equity in a growing fintech company.
• Remote-first culture with flexible working arrangements
• Small team, big impact — your work directly supports Astra’s ability to scale responsibly
• Mission-driven — build infrastructure that powers financial innovation while meeting the highest regulatory standards

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level