Demand Generation Manager

Balto

8d•$120,000 - $130,000•Remote

About The Position

Balto is building the AI Workforce for contact centers, and we need a Demand Generation Manager who’s obsessed with pipeline and powered by data. This is a builder’s role. You’ll create programs from the ground up, help build our outbound engine alongside the BDR team, and have real room to grow. Think of it as a step up from “run the campaigns.” You’ll own programs end to end. If your idea of a good time involves A/B testing subject lines, scaling campaigns, plotting outbound sequences with sales, and turning insights into revenue, keep reading.

Requirements

Roughly 3 to 5+ years in demand gen or B2B SaaS marketing (ideally a mix of demand gen and marketing ops)
Extremely detail-oriented
Genuinely excited to build and create from the ground up
Experience running webinars end to end, from platform setup to post-event lead nurture
Experience working with Sales and BDR/SDR teams on outbound
Comfortable running social media for a brand and building an audience
Knowledge of HubSpot, landing page builders (WordPress), and analytics tools
Experience running A/B tests
Ability to write killer copy that converts
Data-obsessed and results-driven
AI-Native: Building your own GPTs, agents, or custom workflows; Using AI to make things (campaigns, content, automations, analysis, landing pages, outbound at scale); Wiring AI into marketing ops (enrichment, scoring, personalization, reporting); Following and applying the latest AI developments

Nice To Haves

B2B SaaS or contact center experience
SQL or basic data skills
Hands-on ABM or intent-data chops
Building a personal brand or community in the marketing space

Responsibilities

Run multi-channel campaigns that drive pipeline
Build lead nurture flows
Partner with Sales to drive MQLs to SQLs to $$$
Own programs end to end, from the big idea to the readout
Build the webinar on the backend within the platform: setup, registration, reminders, and all the technical plumbing
Put together the content for webinars: topic, agenda, slides, and messaging
Drive webinar registration and attendance through promotion, email, social, and outbound efforts
Manage post-webinar follow-up: segmented lists, timely outreach, and clear next steps for attendees and no-shows
Nurture webinar leads through hand-offs to Sales and nurture flows, reporting on pipeline driven by webinars
Co-own the BDR outbound strategy with Sales: target account lists, sequences, and messaging
Fuel outbound with marketing muscle: intent data, ABM, and engagement signals
Tighten the handoff process for MQLs and outbound replies
Own Balto’s social media presence: strategy, content calendar, and day-to-day posting
Partner with the team on thought leadership, launches, and campaigns
Launch fast, learn faster: A/B test headlines, landing pages, emails, CTAs, and outbound sequences
Optimize the full funnel for conversion, from ad click and cold email to closed-won
Own and manage HubSpot, setting up automations
Track attribution and create useful reporting
Maintain clean data for routing, reporting, and BDR follow-up
Craft go-to-market plans
Create customer stories, launch assets, and messaging
Launch special projects that drive pipeline