Demand Generation Manager

Parspec•San Mateo, CA

2d•Hybrid

About The Position

Parspec is seeking an experienced Demand Generation Manager to establish and grow its demand generation function. The role involves creating and executing programs to build awareness and generate a qualified pipeline from Construction Distributors and Rep Agents. This includes designing integrated campaigns to reach and convert target audiences into qualified sales opportunities. The Demand Generation Manager will collaborate closely with the Head of Marketing, Sales, and Content Marketing Manager to translate campaign narratives into lead generation and ABM programs. This position is ideal for a results-oriented individual who thrives on hands-on campaign execution, experimentation, and scaling demand programs within a fast-paced startup environment.

Requirements

4–7+ years of B2B SaaS demand generation experience, specifically within early-stage (Series A/B) AI, data, or enterprise software environments.
Proven track record of building and owning pipeline-generating programs from scratch, with the ability to point to specific revenue results.
Expert-level "doer" who builds their own campaigns in LinkedIn, Google Ads, and HubSpot without needing an agency or large team for execution.
Highly analytical mindset with hands-on experience owning the CRM, building lead routing workflows, developing nurture campaigns, and designing reporting dashboards.
Deep understanding of the full buyer journey and how to align ABM and lifecycle nurture programs to specific enterprise personas.
Experience owning field marketing end-to-end, from strategic planning through on-the-ground execution and post-event pipeline conversion.
Direct experience collaborating with Sales and leadership to refine strategy and ensure high-quality lead handoffs.
Strong project management skills with the ability to manage multiple initiatives simultaneously.
Self-starter DNA with a bias toward experimentation and the ability to define a roadmap in an ambiguous environment.

Nice To Haves

AI native proficiency: Track record of using AI tools to speed up their work without dropping quality

Responsibilities

Roll out integrated campaigns by turning high-level narratives into executable distribution plans across digital, events, webinars, and organic channels.
Oversee and scale paid channels, continuously testing audiences, creative, and offers.
Build and maintain comprehensive campaign dashboards to track performance, growth opportunities, and total pipeline contribution.
Collaborate with Content Marketing to translate core narratives into high-performing distribution strategies across paid and organic channels.
Design and launch account-based marketing programs for key enterprise segments, creating tailored touchpoints for specific buying committees within target accounts.
Partner directly with the Sales team to ensure a tight feedback loop on lead quality and provide them with the air cover needed to close high-value deals.
Manage the transition of marketing-engaged leads to Sales, ensuring that high-intent prospects are identified and prioritized for immediate outreach.
Build and manage automated email sequences and "always-on" nurture tracks that educate prospects.
Own the testing roadmap for landing pages, ad formats, and CTAs to systematically increase the percentage of traffic that converts into qualified opportunities.
Manage lead scoring and routing workflows within the marketing stack to ensure data integrity and prevent "leaks" in the conversion funnel.
Research and identify high-value regional events, trade shows, and industry conferences aligned to our distributor and rep agency segments.
Own the field marketing strategy and annual calendar, including budget allocation and prioritization across events.
Design and run pre-event and post-event follow-up sequences to convert event engagement into qualified pipeline.