Demand Generation Manager

Avnan • Mississauga, ON

3d

About The Position

This is a revenue-focused role responsible for building and managing Falcon Electric's demand generation engine. The position requires a strategic thinker who can leverage AI and data to create a steady flow of researched, prioritized, and quote-ready opportunities for the direct and channel sales teams. The core focus is on generating qualified pipeline and contributing to revenue, moving beyond traditional MQL volume metrics. The role involves designing AI-driven workflows, utilizing intent and buying-signal data for account-based marketing (ABM), enabling sales teams with intelligence, and ensuring Falcon Electric is visible as a top AI-driven answer for harsh-environment power solutions. Success will be measured by pipeline contribution, revenue impact, answer-engine visibility, and sales velocity.

Requirements

• 5+ years in B2B demand generation or growth marketing with clear ownership of pipeline contribution and revenue impact, ideally in industrial, technical, manufacturing, or another considered-purchase market.
• Demonstrated, hands-on use of AI to design workflows and multiply output across research, enrichment, content, and campaigns, with examples of built systems and their pipeline production.
• Signal-based ABM and intent-data experience: turning in-market signals into coordinated, account-based programs that sales acts on.
• Fluency in AI discovery and answer-engine optimization (AEO/GEO) and how to earn citations and visibility where buyers now research.
• Strong CRM and marketing-automation command, with closed-loop attribution from first touch to revenue.
• Pipeline and funnel discipline: thinking in qualified pipeline and revenue influence, not MQL volume, and operating lean by orchestrating AI rather than managing a large team.

Nice To Haves

• Familiarity with the modern AI demand stack, for example predictive intent, enrichment, and attribution platforms.
• A growth and experimentation mindset applied to a long-cycle, technical, spec-in motion.
• Experience marketing to engineers, integrators, or other specifying and technical audiences.
• Exposure to water/wastewater, traffic/ITS, or industrial automation verticals.

Responsibilities

• Design and run Falcon's demand engine to deliver a steady flow of researched, prioritized, quote-ready opportunities to direct and channel teams weekly, with qualified pipeline contribution as the primary metric.
• Utilize intent and buying-signal data to identify in-market accounts and projects in priority verticals, and run coordinated, account-based programs to engage the right buying committees.
• Build, segment, and enrich target-account and contact data with buying context, product fit, and contact mapping.
• Design AI-driven workflows to automate research, enrichment, scoring, and routing of leads.
• Arm sales and channel teams with account briefs, buying signals, fit-check notes, application content, and outreach materials to improve win rates and speed.
• Direct AI marketing workforce to produce vertical content, application notes, and guides, optimizing for AI answer-engine visibility (AEO/GEO) where engineers research harsh-environment power.
• Own marketing automation and CRM integration, closed-loop attribution from first touch to closed-won, and report weekly on pipeline contribution, influence on win rate, and deal velocity.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed