Demand Generation Manager

Ent

1d • Hybrid

About The Position

We are seeking a hands-on Demand Generation Manager to build and scale the engine that turns Ent's category-defining product into pipeline. This is an early, high-ownership role: you'll own demand across channels, scale pipeline, and do it as a builder leveraging AI to move fast. We're looking for a growth marketer who thinks strategically and who is energized by building programs from scratch in a fast-moving startup.

Requirements

• 5+ years in demand generation, growth marketing, or a related B2B marketing role.
• A track record of driving measurable pipeline growth, ideally from $5-10M to $50-100M.
• Startup or high-growth experience, with a hands-on, builder mindset — comfortable executing directly rather than relying on a large team or agencies.
• AI-native approach to marketing: you instinctively ask how AI can help you build, create, and analyze faster.
• Experience across multiple channels, including field events and, ideally, partner marketing.
• Comfort operating with ambiguity and change, and building programs and processes from the ground up.
• Excellent collaboration skills, particularly partnering with sales to align on and drive pipeline.
• Familiarity with our stack of HubSpot, Asana, Figma, Canva, Camtasia is helpful, but no hard tooling requirements; we value how you think over which platforms you've used.
• B2B SaaS/ cybersecurity background preferred.

Responsibilities

• Own demand generation strategy and execution across paid media, digital, webinars, field events, and partner marketing, with pipeline growth as the north-star metric.
• Build and scale pipeline in partnership with sales
• Design and run field marketing programs including events, workshops, executive briefings as a primary near-term growth lever, prioritizing buyer education over pure spend.
• Develop and manage partner marketing programs that expand reach through the ecosystem.
• Leverage AI natively across the workflow — content, campaign creation, analysis, and operations — to build and ship more.
• Plan and execute integrated, multi-channel campaigns that educate a technical, security-minded audience on Ent's approach to intent-aware prevention.
• Build reporting and analytics to measure pipeline contribution, program ROI, and funnel efficiency, and to inform where to invest next.
• Partner closely with sales, product marketing, and leadership to align programs to revenue goals and go-to-market priorities.
• Establish the processes, cadences, and infrastructure that let demand generation scale as the company grows.

Benefits

• Distributed workplace. While we have positions we hire for in our SF office, we also hire remotely across North America.
• Own a piece of the journey. Every teammate gets meaningful equity on top of their salary.
• We’ve got you covered. 90% of your medical, dental, and vision is paid by Ent. We also cover 75% for your dependents.
• Take the time you need. Our flexible PTO lets you recharge, travel, or just take a breather.
• Family matters. 12 weeks of fully paid maternity leave (birth, adoption, or foster) and 8 weeks fully paid paternity leave.
• Live well. A $100 monthly lifestyle account to spend on what keeps you healthy and happy — fitness, wellness, learning, and more.
• Set up your space. A $500 home office stipend when you join as a remote employee.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed