Dealer Marketing Consultant - New York/New Jersey

Shift Digital•Trenton, NJ
•$95,000 - $105,000

About The Position

As a digital marketing expert resource, the Dealer Marketing Consultant works directly with the client and its dealers to implement industry-leading digital best practices through in-person consultations, training, data analysis, videos, and webinars. The role aims to optimize dealer digital performance, deliver strategic digital consulting and analytics reporting, and establish a premium online customer experience for people shopping for vehicles. The position requires extensive travel in the NY/NJ/PA area.

Requirements

  • In-depth knowledge of dealership sales strategy, marketing, and operations.
  • Expert proficiency with dealership websites, SEO, SEM, social media and reputation management, CRM/DMS systems, and Google Adwords/Analytics.
  • Automotive experience.
  • Professionalism, organization, and attention to detail.
  • Willingness to travel extensively in the NY/NJ/PA area.

Nice To Haves

  • Previous automotive experience as a Marketing Manager, eCommerce Director, Internet Manager, or digital resource in the automotive industry.

Responsibilities

  • Consult with the client and dealers in person on digital marketing best practices.
  • Train dealers on digital marketing practices and tools.
  • Analyze data and provide analytics reporting.
  • Create and deliver videos and webinars.
  • Optimize dealer digital performance and develop strategic digital consulting.
  • Help establish a premium online customer experience for vehicle shoppers.
  • Build relationships with key stakeholders inside and outside the brand.
  • Travel extensively in the NY/NJ/PA area.

Benefits

  • Excellent health insurance plan, including an entirely free medical plan.
  • Paid holidays.
  • Generous paid time off (PTO).
  • Time off to volunteer within the community.
  • Wellness days.
  • Other employee perks.
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