Dealer Marketing Consultant - Southeast

Shift Digital•Tallahassee, FL

8d•$95,000 - $105,000

About The Position

The Dealer Marketing Consultant serves as a digital marketing expert resource for a client and its dealers. The role implements digital best practices through in-person consultations, training, data analysis, videos, and webinars. Its goal is to optimize dealer digital performance, provide strategic digital consulting and analytics reporting, and establish a premium online customer experience for vehicle shoppers. The position requires extensive travel throughout the Southeast, including Georgia, Florida, Louisiana, Alabama, North Carolina, and South Carolina.

Requirements

In-depth knowledge of dealership sales strategy, marketing, and operations.
Expert proficiency with dealership websites.
Expert proficiency with search engine optimization (SEO).
Expert proficiency with search engine marketing (SEM).
Expert proficiency with social media and reputation management.
Expert proficiency with CRM/DMS systems.
Expert proficiency with Google Adwords/Analytics.
Automotive experience.
Professionalism, organization, and attention to detail.
Willingness to travel extensively.

Nice To Haves

Previous automotive experience as a Marketing Manager, eCommerce Director, or Internet Manager, or experience as a digital resource in the automotive industry.

Responsibilities

Consult with the client and its dealers in person on digital marketing best practices.
Train dealers and provide support through data analysis, videos, and webinars.
Optimize dealers’ digital performance and provide strategic digital consulting.
Deliver analytics reporting and help establish a premium online customer experience for vehicle shoppers.
Build relationships with key stakeholders inside and outside the brand.
Travel extensively throughout the Southeast (GA, FL, LA, AL, NC, SC).