Marketing Manager - Dealer

One Team, Committed to Delivering Customer Results.•Elkhart, IN

12h•Remote

About The Position

Kem Krest is seeking a Marketing Manager to own the strategy and execution of marketing that grows share of wallet within existing OEM dealer programs. The role requires a deep understanding of dealership parts and service audiences, translating customer and purchasing insights into actionable strategies, and leading campaigns and promotions that increase active dealer participation, purchase frequency, and incremental revenue. This is a hands-on individual contributor role reporting to the Director of Marketing. The Marketing Manager will collaborate with Marketing, Sales, Account Management, Operations, Supply Chain, OEM customers, and suppliers. The position combines data analysis, Voice of Customer research, campaign strategy, and copywriting. It is fully remote, with a strong preference for candidates in the Midwestern United States, including the Detroit, Chicago, and Indianapolis markets. Approximately 20–25% travel is required for dealership visits, customer research, industry events, trade shows, and periodic visits to Kem Krest locations.

Requirements

At least 10 years of progressive B2B marketing experience, including ownership of integrated campaign strategy and execution for a distributor, dealer, reseller channel, or comparable install base.
Advanced analytical skills and experience working directly with transactional, purchasing, ERP, or CRM data using tools such as Excel, Power BI, D365, and HubSpot.
Hands-on experience developing customer segmentation, measuring incremental lift, and translating purchasing behavior into targeted marketing action.
Experience developing pricing, promotional, or offer strategies, including modeling economics and evaluating volume lift against margin.
Experience conducting Voice of Customer interviews and survey research and converting findings into actionable personas, buyer journeys, and campaign strategies.
Strong creative, writing, presentation, and communication skills, including the ability to develop campaign concepts and copy and direct agency partners.

Nice To Haves

Bachelor’s degree in marketing or a related field preferred.
Knowledge of automotive, aftermarket, heavy-duty, powersports, or industrial B2B markets, or dealership parts and service operations.
Lean Six Sigma training.

Responsibilities

Own dealer-channel marketing strategy, including audience definition, segmentation, buyer personas, messaging, campaign objectives, and performance measurement.
Establish an ongoing Voice of Customer program using dealer interviews, surveys, sales feedback, and AI-enabled market intelligence to identify customer needs and purchasing barriers.
Analyze D365 transaction data to identify high-opportunity, underpenetrated, and lapsed accounts, quantify revenue opportunities, and guide marketing investment.
Develop and maintain dealer personas and buyer journeys spanning onboarding, repeat purchase, reactivation, and advocacy.
Lead the dealer campaign and promotions calendar across email, digital, direct marketing, events, and promotional programs.
Design test-and-control methodologies, cohort analyses, and pre- and post-campaign comparisons to measure incremental revenue and promotional lift.
Create dealer-facing value propositions, campaign concepts, emails, offers, and sales tools for dealership parts and service audiences.
Partner with the Digital Marketing Manager and shared marketing operations resources to execute campaigns within established digital, automation, reporting, and channel standards.
Manage the dealer marketing budget and agency relationships, evaluating promotional economics, volume lift, margin impact, and return on investment.
Maintain accurate dealer contact coverage across HubSpot and D365 while supporting applicable marketing, Quality Management System, safety, and regulatory requirements.