Marketing Communications Manager - Dealer Business Unit

Springs Window Fashions•Middleton, WI

About The Position

The Marketing Communications Manager leads dealer and sales communications across the Dealer Business Unit’s brands. The role develops audience-specific communication plans, coordinates messages and timing across brands, and guides specialists who create and deliver communications. It also leads dealer feedback initiatives, including the Ambassador program and Dealer Advisory Councils, bringing dealer perspectives into business decisions and keeping dealers informed about how their input is used. The manager partners with Sales, Channel Marketing, Dealer Programs, Product Management, Brand, Corporate Communications, and technical partners to plan and deliver clear, timely communications. The position covers strategic planning, sales and dealer communications, brand consistency, content development, audience targeting and email tools, stakeholder coordination, and measurement and optimization. Springs Window Fashions describes its aim as creating the “Best Experience” for its associates, consumers, business partners, and communities.

Requirements

Bachelor’s degree required; preferably in marketing, communications, or business.
At least 8 years of professional communications experience.
Outgoing and pleasant, persistent yet tactful, a good listener, proactive, and responsive.
Fact-based decision-making and analytical and problem-solving skills.
Ability to think strategically about business needs and short- and long-term objectives.
Ability to create talking points, messaging, and campaigns tied to business objectives and product features and benefits.
Ability to present articulately and concisely and communicate clearly in writing.
Strong PowerPoint skills.
Ability to translate product features into meaningful, compelling talking points for sales teams and dealers.
Ability to use sales data, consumer insights, and customer insights to influence others and build alignment around strategic goals and initiatives.

Nice To Haves

Experience selling or marketing consumer products to individual business owners.
Experience in B2B or dealer communications.
Experience with audience segmentation.
Experience with customer feedback or advisory programs.
Experience with email marketing and automation platforms, such as Klaviyo.
Experience with communication performance reporting.

Responsibilities

Develop communication strategies that support business priorities and dealer sales goals.
Own the communications calendar across audiences and brands, coordinating campaigns, launches, events, and program messages.
Partner with Channel Marketing leadership and Sales to set sales communication strategy.
Work with the specialist supporting internal sales communications to identify the needs of territory and regional sales managers, recurring questions, and opportunities to improve sales updates, tools, and materials.
Lead dealer communications, including announcements, campaigns, and product and program updates.
Plan communications across brands, ensuring audiences receive relevant information while reducing unnecessary repetition and preserving important brand and product differences.
Lead the Ambassador program, Dealer Advisory Councils, and ongoing dealer feedback; gather input, identify recurring needs, share findings with business leaders, coordinate follow-up, and report actions and improvements back to dealers.
Partner with Brand Managers and Corporate Communications to maintain brand standards and a consistent voice.
Translate business, product, and program priorities into clear messages that explain their value to dealers and sales teams.
Develop and guide content for email, websites, social media, presentations, and events; set messaging and editorial standards; write and edit key communications; and guide specialists.
Define audience segments and targeting requirements for dealer and sales communications.
Work with technical partners to maintain accurate distribution lists and support email platform setup, templates, and automation.
Ensure communications reach intended audiences and use results to improve targeting.
Coordinate early with Sales, Channel Marketing, Dealer Programs, Product Management, Brand, and Corporate Communications to prepare messages, align timing, and resolve gaps before release.
Review audience engagement, responses to key communications, participation in promoted programs, and sales-team feedback; use findings to improve messages and timing.
Track how dealer feedback informs business action.