Marketing Communications Manager - Dealer Business Unit

Springs Window Fashions•Middleton, WI

11d

About The Position

The Marketing Communications Manager leads dealer and sales communications across Dealer Business Unit brands. This role develops communication plans around the needs of each audience, coordinates messages and timing across brands, and guides the specialists who deliver them. The manager also leads dealer feedback, Ambassadors and Advisory Councils, bringing the dealer’s voice into business decisions and keeping dealers informed about how their input is used.

Requirements

A bachelor’s degree is required, preferably in marketing, communications or business.
8+ years of professional communications experience is required.
Human Relations: Should be outgoing and pleasant as well as persistent, yet tactful. Should be a good listener and able to convey concern, interest, and thoughtfulness. Must be proactive and responsive.
Analytical: Should be a fact-based decision maker and have a good analytical, problem-solving approach.
Strategic: Must be able to think strategically about the business and both short- and long-term objectives; must be able to create strong talking points, messaging and campaigns that tie back to business objectives as well as product features and benefits.
Communication: Must be able to present to others in an articulate and concise manner as well as communicate clearly in writing. Must have strong Power Point skills. Must have the ability to translate product specifics, like features, into meaningful and compelling talking points for sales team and dealers.
Influential: Must have the ability to present and influence others utilizing data (sales data, consumer insights, etc.) as well as customer insights to help gain alignment around strategic goals and initiatives.

Nice To Haves

Experience selling or marketing consumer products to individual business owners is preferred.
Experience in B2B or dealer communications, audience segmentation, and customer feedback or advisory programs is preferred.
Experience with email marketing and automation platforms, such as Klaviyo, and communication performance reporting is preferred.

Responsibilities

Develop communication strategies that support business priorities and dealer sales goals.
Own the communications calendar across audiences and brands, coordinating campaigns, launches, events and program messages so dealers receive relevant, timely information.
Partner with Channel Marketing leadership and Sales to set sales communication strategy.
Work with the specialist supporting internal sales communications to understand the needs of territory and regional sales managers, identify recurring questions, and improve sales updates, tools and materials.
Lead dealer communications, including announcements, campaigns and product and program updates.
Plan messages across brands with a clear view of what each audience receives, reducing unnecessary repetition while preserving important brand and product differences.
Lead the Ambassador program, Dealer Advisory Councils and ongoing dealer feedback.
Gather input from dealers and sales teams, identify recurring needs, and share findings with business leaders.
Work with the responsible teams to follow up on issues and report back to dealers on actions and improvements.
Partner with Brand Managers and Corporate Communications to maintain brand standards and a consistent voice.
Translate business, product and program priorities into clear messages that explain their value to dealers and sales teams.
Develop and guide content for email, websites, social media, presentations and events.
Set messaging and editorial standards, write and edit key communications, and guide specialists in developing and delivering content for their audiences.
Define audience segments and targeting requirements for dealer and sales communications.
Work with technical partners to maintain accurate distribution lists and support email platform setup, templates and automation.
Ensure communications reach the intended audiences and use results to improve targeting.
Work with Sales, Channel Marketing, Dealer Programs, Product Management, Brand and Corporate Communications teams to plan communications early.
Use product launch plans and dealer insights to prepare messages, coordinate timing and resolve gaps before release.
Review audience engagement, response to key communications, participation in promoted programs and feedback from sales teams.
Use these findings to improve messages and timing, and track how dealer feedback informs business action.