Dealer Marketing Consultant - Southeast

Shift Digital•Atlanta, GA

About The Position

The Dealer Marketing Consultant serves as a digital marketing expert resource, working directly with a client and its dealers to implement industry-leading digital best practices. The work includes in-person consultations, training, data analysis, videos, and webinars to optimize dealer digital performance, provide strategic digital consulting and analytics reporting, and establish a premium online customer experience for vehicle shoppers. This is a full-time travel position requiring extensive travel throughout the Southeast, including Georgia, Florida, Louisiana, Alabama, North Carolina, and South Carolina. The position is with Shift Digital.

Requirements

  • In-depth knowledge of dealership sales strategy, marketing, and operations.
  • Expert proficiency with dealership websites.
  • Expert proficiency with search engine optimization (SEO).
  • Expert proficiency with search engine marketing (SEM).
  • Expert proficiency with social media and reputation management.
  • Expert proficiency with CRM/DMS systems.
  • Expert proficiency with Google AdWords and Google Analytics.
  • Automotive experience.
  • Professionalism, organization, and attention to detail.
  • Ability and willingness to travel extensively.

Nice To Haves

  • Previous automotive experience as a Marketing Manager, eCommerce Director, or Internet Manager, or previous work as a digital resource in the automotive industry.

Responsibilities

  • Consult with the client and dealers in person on digital marketing best practices.
  • Train dealers and provide digital marketing guidance.
  • Analyze data and provide analytics reporting.
  • Create videos and conduct webinars.
  • Optimize dealers’ digital performance and provide strategic digital consulting.
  • Help establish a premium online customer experience for vehicle shoppers.
  • Build relationships with key stakeholders inside and outside the brand.
  • Travel extensively throughout the Southeast, including GA, FL, LA, AL, NC, and SC.

Benefits

  • Health insurance plans.
  • Paid holidays.
  • Generous paid time off (PTO).
  • Paid time off to volunteer in the community.
  • Wellness days.
  • Other employee perks.
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