Dealer Marketing Consultant - Parsippany

Shift Digital • Parsippany, NJ

9d • $95,000 - $105,000

About The Position

The Dealer Marketing Consultant serves as a digital marketing expert resource, working directly with a client and its dealers to implement digital best practices through in-person consultations, training, data analysis, videos, and webinars. The role aims to optimize dealer digital performance, provide strategic digital consulting and analytics reporting, and establish a premium online customer experience for vehicle shoppers.

The position requires extensive travel in Pennsylvania, New Jersey, Virginia, and adjacent states, along with relationship-building with stakeholders inside and outside the brand. The stated salary range of $95,000–$105,000 applies specifically to residents of New York City, Colorado, Nevada, California, and Washington; the posting notes that individual hires are not typically made near the top of the range.

Requirements

• In-depth knowledge of dealership sales strategy, marketing, and operations.
• Expert proficiency with dealership websites.
• Expert proficiency with search engine optimization (SEO).
• Expert proficiency with search engine marketing (SEM).
• Expert proficiency with social media and reputation management.
• Expert proficiency with CRM/DMS systems.
• Expert proficiency with Google Adwords/Analytics.
• Automotive experience.
• Professionalism, organization, and attention to detail.
• Willingness to travel extensively.

Nice To Haves

• Previous automotive experience as a Marketing Manager, eCommerce Director, or Internet Manager, or previous work as a digital resource in the automotive industry.
• Passion for automotive and digital marketing.

Responsibilities

• Consult with the client and dealers in person to implement digital marketing best practices.
• Train dealers and provide guidance through videos and webinars.
• Analyze data and provide analytics reporting.
• Deliver strategic digital consulting to optimize dealer digital performance.
• Help establish a premium online customer experience for vehicle shoppers.
• Build relationships with key stakeholders inside and outside the brand.
• Travel extensively in Pennsylvania, New Jersey, Virginia, and adjacent states.

Benefits

• Excellent health insurance plans.
• Paid holidays.
• Generous paid time off (PTO).
• Time off to volunteer within the community.
• Wellness days.
• Other employee perks.
• Competitive compensation.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed