Database Marketing Manager

Full House Resorts•Cripple Creek, CO

4d•$70,000 - $115,000

About The Position

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES: Database Management & Data Integrity: Oversee the integrity, accuracy, and security of the casino marketing database. Ensure clean and compliant data hygiene, including NCOA, duplication, and regulatory validations. Campaign file management and vendor transfer coordination. Manage integrations across CMS (e.g., Synkros), PMS, POS, and digital systems. Establish campaign QA standards Own marketing calendar execution accuracy Player Segmentation, Modeling & Targeting: Build and refine player segments based on gaming behavior, lifetime value, visitation patterns, and predictive models. Develop advanced segmentation strategies aligned with competitive trends in Black Hawk, including: KPI goal setting and ownership (ADT growth, trip frequency, reactivation rate, churn rate) Test and learn methodology (A/B testing framework) Lifecycle marketing strategy (new member onboarding, birthday campaigns, etc.) AI supported clustering Produce accurate list pulls for direct mail, email, SMS, kiosk offers, and loyalty campaigns. Direct Marketing Program Management Lead the end-to-end execution of promotional and offer-driven campaigns. Budget oversight responsibility Forecasting mail volumes, redemption rates, production and postage expenses Creating proforma and postforma analysis and program recommendations. Collaborate with Marketing, Casino Operations, and Guest Services to ensure proper offer setup, QA, and tracking. Manage workflows with the marketing team, external mail vendors, and digital partners. Stay current on industry trends, tools, and technologies to enhance marketing analytics and reporting capabilities. Analytics, Insights & Performance Optimization: Deliver ongoing reporting and analysis, including proforma ROI, reinvestment, offer redemption, theoretical value, and incremental revenue impact. Deliver monthly marketing performance reviews, including program-level analysis and recommendations. Benchmark performance relative to regional competitors and evolving gaming trends. Communicate insights through presentations and data visualizations for leadership decision-making. Forecast modeling support for finance. Compliance & Regulatory Adherence: Ensure all marketing activity complies with: Colorado Limited Gaming Act, Internal Control Minimum Procedures, Chamonix Casino Resort policies and code of conduct Uphold strict data privacy, confidentiality, and audit-ready documentation practices. Collaboration, Communication & Cross Functional Alignment: Work closely with Slots, Table Games, Hotel, F&B, VIP, and Finance to develop integrated marketing initiatives. Provide clear communication of timelines, expectations, and data logic to nontechnical stakeholders. Support VIP Marketing with analytical tools and VIP reports. Provide performance analysis for all marketing programs, including promotions, events, and entertainment. Support hotel yield strategy via database targeting. Perform other related duties and special projects assigned.

Requirements

Must be able to obtain a Colorado Division of Gaming Support License.
2–4+ years of casino database marketing, analytics, CRM, or related gaming experience.
Prior leadership or vendor oversight experience.
Knowledge of data security, privacy regulations, and best practices in database marketing.
Prior experience supporting marketing teams with campaign analysis and player segmentation in a casino environment.
Proficiency with Konami SYNKROS or similar casino management systems is highly preferred.
Experience with QCI, Oracle Analytics and/or SQL, and advanced Excel (pivot tables, formulas, VBA/macros).
Working knowledge of SQL or willingness to train to meet operational needs.
Strong analytical and problem-solving ability and communication skills.
Excellent communication and collaboration skills, including the ability to translate data into actionable insights.
Detail-oriented and able to manage multiple deadlines.

Nice To Haves

Predictive modeling, automation, or AI segmentation experience.
Colorado gaming market background
Power BI/Excel/Tableau proficiency
Knowledge of VIP analytics week and any shift of the day.

Responsibilities

Database Management & Data Integrity
Campaign file management and vendor transfer coordination
Manage integrations across CMS (e.g., Synkros), PMS, POS, and digital systems
Establish campaign QA standards
Own marketing calendar execution accuracy
Player Segmentation, Modeling & Targeting
Develop advanced segmentation strategies aligned with competitive trends in Black Hawk
KPI goal setting and ownership (ADT growth, trip frequency, reactivation rate, churn rate)
Test and learn methodology (A/B testing framework)
Lifecycle marketing strategy (new member onboarding, birthday campaigns, etc.)
AI supported clustering
Produce accurate list pulls for direct mail, email, SMS, kiosk offers, and loyalty campaigns
Direct Marketing Program Management
Lead the end-to-end execution of promotional and offer-driven campaigns
Budget oversight responsibility
Forecasting mail volumes, redemption rates, production and postage expenses
Creating proforma and postforma analysis and program recommendations
Collaborate with Marketing, Casino Operations, and Guest Services to ensure proper offer setup, QA, and tracking
Manage workflows with the marketing team, external mail vendors, and digital partners
Stay current on industry trends, tools, and technologies to enhance marketing analytics and reporting capabilities
Analytics, Insights & Performance Optimization
Deliver ongoing reporting and analysis, including proforma ROI, reinvestment, offer redemption, theoretical value, and incremental revenue impact
Deliver monthly marketing performance reviews, including program-level analysis and recommendations
Benchmark performance relative to regional competitors and evolving gaming trends
Communicate insights through presentations and data visualizations for leadership decision-making
Forecast modeling support for finance
Compliance & Regulatory Adherence
Ensure all marketing activity complies with: Colorado Limited Gaming Act, Internal Control Minimum Procedures, Chamonix Casino Resort policies and code of conduct
Uphold strict data privacy, confidentiality, and audit-ready documentation practices
Collaboration, Communication & Cross Functional Alignment
Work closely with Slots, Table Games, Hotel, F&B, VIP, and Finance to develop integrated marketing initiatives
Provide clear communication of timelines, expectations, and data logic to nontechnical stakeholders
Support VIP Marketing with analytical tools and VIP reports
Provide performance analysis for all marketing programs, including promotions, events, and entertainment
Support hotel yield strategy via database targeting
Perform other related duties and special projects assigned