Specialist, Email & Database Marketing

Wilson Sporting Goods Co.•Berwyn, IL

6d•$60,000 - $70,000•Hybrid

About The Position

We are currently seeking an Email & Database Marketing Specialist to support the digital development of consumer-facing messages of our Wilson Hardgoods business and our baseball brands (DeMarini, Louisville Slugger, EvoShield, ATEC & Team.Shop) including batch-send emails, automated emails and SMS messages.

Requirements

Bachelors Degree
a minimum of 2 years of work experience in an email or marketing-related role
Ability to juggle multiple competing deadlines and responsibilities
Strong attention to detail
Ability to understand and integrate feedback from partners who are not channel experts
Excellent verbal and written communications skills
Should be able to make judgements about marketing comms to determine if a message will ‘make sense’ to the target consumer

Nice To Haves

Ecommerce
Sporting goods or lifestyle apparel / “athleisure-wear” industries
Salesforce Marketing Cloud, Braze or other enterprise level ESPs
Knowledge of best email practices
Proofreading and marketing copywriting
HTML/CSS or languages like AMPscript or Liquid for personalization use cases

Responsibilities

Coordinating and executing campaign-based email sends by working with the marketing and creative services teams to align content with email best practices (ex. recommend ideal content layouts or content features, make copy edits, etc.)
Updating automated marketing workflows/journeys in Salesforce Marketing Cloud and/or Braze
Working & collaborating closely with outside vendors: ex: Movable Ink
Executing A/B tests to improve email engagement rates and conversion rates
Launch SMS marketing campaigns & optimize existing triggered campaigns
Contributing to email or SMS performance reporting and CRM metrics analysis
Staying up-to-date on industry trends and regulations (CCPA, GDPR, etc.), ISPs, monitoring tools and best practices
Staying abreast of changes in landscape that require adjustment of strategies to ensure deliverability; recommending changes to Wilson Family of Brands’ email program where opportunities are found
Other duties as assigned