Specialist, Email & Database Marketing

Amer Sports Company•Chicago, IL

5d•Hybrid

About The Position

At Wilson, we are here to empower every human to live like an athlete. Passion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. We come together to win, grow, and celebrate. We all play for Team Wilson. We all have a role to play within our organization and are working towards the same goal. One team, one dream. We believe that being an athlete isn’t something you do, it’s who you are. It’s a universal code of conduct, a way of seeing the world and how you show up every day. We seek out diverse voices and welcome all perspectives. Our team is composed of individuals with unique backgrounds, points of view and experiences. These perspectives create a rich and diverse culture in which we learn from one another through empathy and inclusion. Evolving the sports world and being the best partner for players, athletes, and our community is no small task. We are continually looking to add enthusiastic, ambitious, team-first individuals who desire to make a difference —and who love to help others win. Together, we will create a better world through sport. Join us.

Requirements

Bachelors Degree
a minimum of 2 years of work experience in an email or marketing-related role
Ability to juggle multiple competing deadlines and responsibilities
Strong attention to detail
Ability to understand and integrate feedback from partners who are not channel experts
Excellent verbal and written communications skills
Should be able to make judgements about marketing comms to determine if a message will ‘make sense’ to the target consumer

Nice To Haves

Ecommerce
Sporting goods or lifestyle apparel / “athleisure-wear” industries
Salesforce Marketing Cloud
Braze or other enterprise level ESPs
Knowledge of best email practices
Proofreading and marketing copywriting
HTML/CSS or languages like AMPscript or Liquid for personalization use cases

Responsibilities

Coordinating and executing campaign-based email sends by working with the marketing and creative services teams to align content with email best practices (ex. recommend ideal content layouts or content features, make copy edits, etc.)
Updating automated marketing workflows/journeys in Salesforce Marketing Cloud and/or Braze
Working & collaborating closely with outside vendors: ex: Movable Ink
Executing A/B tests to improve email engagement rates and conversion rates
Launch SMS marketing campaigns & optimize existing triggered campaigns
Contributing to email or SMS performance reporting and CRM metrics analysis
Staying up-to-date on industry trends and regulations (CCPA, GDPR, etc.), ISPs, monitoring tools and best practices
Staying abreast of changes in landscape that require adjustment of strategies to ensure deliverability; recommending changes to Wilson Family of Brands’ email program where opportunities are found
Other duties as assigned