Data Analyst, Media Marketing

Archetype•New York, NY

4d•$76,000 - $96,000•Hybrid

About The Position

We Are Archetype is seeking a curious, analytical, and client-focused Data Analyst, Media & Marketing to join our Insights & Analytics team. This role will be based in Seattle, New York City, or San Francisco. The Data Analyst will help clients understand the impact of their communications and marketing programs through thoughtful measurement, actionable insights, and data-driven storytelling. As a Senior Account Executive-level contributor, the individual will independently manage measurement programs across a diverse portfolio of clients while partnering closely with account teams to uncover opportunities, identify trends, and translate complex data into strategic recommendations. The role involves working across earned media, social media, influencer marketing, and competitive intelligence, and contributing to the evolution of how Archetype measures success for leading technology brands.

Requirements

3–5 years of experience in analytics, communications measurement, digital marketing, consulting, or technology
Strong understanding of earned media, social media, digital marketing, and communications measurement
Experience designing measurement frameworks and translating complex datasets into actionable business insights
Advanced proficiency with Excel and Google Sheets
Experience with data visualization platforms such as Tableau, Power BI, Looker Studio, or similar tools
Hands-on experience with social listening and media intelligence platforms including Brandwatch, Signal AI, Quid, Meltwater, or Cision
Excellent analytical thinking, problem-solving, and quantitative reasoning skills
Outstanding written and verbal communication skills with the ability to confidently present findings to clients and internal stakeholders
Ability to manage multiple projects simultaneously while maintaining exceptional attention to detail
Experience collaborating across cross-functional teams in a fast-paced agency environment
Passion for technology, communications, and using data to solve business challenges
Champion the use of AI tools and emerging technologies to enhance research, analytics, reporting, and workflow efficiency

Nice To Haves

Previous experience in a PR agency, integrated marketing agency, communications consultancy, or technology company preferred
Experience working with SQL, Python, R, or other analytical programming languages strongly preferred

Responsibilities

Own day-to-day measurement programs for multiple client accounts, including monthly, quarterly, and ad hoc reporting
Develop insightful dashboards and reports measuring earned media, social media, influencer performance, and integrated marketing campaigns
Analyze coverage volume, sentiment, share of voice, message pull-through, audience engagement, and competitive performance
Design and manage social listening programs using platforms including Brandwatch, Signal AI, Quid, and other industry-leading tools
Deliver clear, actionable recommendations that help clients optimize communications and marketing strategies
Partner closely with account teams to define measurement frameworks, KPIs, and success metrics for integrated campaigns
Present findings and strategic recommendations to clients and internal stakeholders
Monitor media, social, and cultural conversations to identify emerging trends, risks, and opportunities
Conduct competitor research, influencer analysis, market landscape assessments, and audience insights projects
Build Slack monitoring channels and automated reporting workflows that improve client visibility and team collaboration
Lead individual and group training sessions on analytics platforms, reporting best practices, and measurement methodologies
Support new business efforts through research, benchmarking, and measurement recommendations
Champion new technologies and innovative approaches that improve reporting efficiency and analytical capabilities