Marketing Data Analyst

TransUnionChicago, IL
$56,250 - $93,750Hybrid

About The Position

TransUnion is seeking a Marketing Data Analyst to join a team focused on helping clients maximize the value of their marketing investments through data-driven measurement and analytics solutions. The team partners closely with leading brands, agencies, and internal stakeholders to design, implement, and optimize Multi-Touch Attribution (MTA) solutions that enable fact-based marketing decisions. This team sits within the Marketing Solutions organization and reports to the Senior Manager of Data Analysis. This is a hybrid position, involving regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Requirements

  • 1–3 years of experience in the MarTech, AdTech, digital analytics, marketing measurement, or related data solutions space.
  • Bachelor’s degree in Computer Science, Information Systems, Information Technology, Data Analytics, or a related field; equivalent practical experience will also be considered.
  • Understanding of data integration, ETL concepts, and data transformation methodologies, with the ability to diagnose and resolve data-related issues.
  • Familiarity with marketing measurement, attribution, analytics, or digital advertising ecosystems and the role of data in driving marketing decisions.
  • SQL proficiency with the ability to join, manipulate, filter, and validate datasets.
  • Experience working with cloud data platforms and technologies such as BigQuery, AWS, and GCP.
  • Familiarity with ETL tools, APIs, browser debugging tools, and data integration workflows.
  • Understanding of relational database structures and data modeling concepts.
  • Exposure to analytics and visualization tools such as Tableau, Power BI, Looker Studio, or Snowflake.

Nice To Haves

  • Familiarity with attribution modeling, marketing analytics, or advertising measurement methodologies.
  • Experience working with project and issue management tools such as Jira or similar platforms.
  • Exposure to statistical analysis, reporting, or data science concepts.
  • Understanding of digital media, marketing technology vendors, data providers, and tracking partners.
  • Experience supporting client-facing implementations or consulting engagements.

Responsibilities

  • Serve as a technical and business-facing partner to clients throughout the implementation and deployment of Multi-Touch Attribution solutions.
  • Gather and understand customer business requirements and translate them into scalable data integration and measurement solutions.
  • Support end-to-end client deployments, including discovery sessions, solution design, configuration, testing, validation, and delivery.
  • Configure, transform, troubleshoot, and validate marketing data pipelines across multiple data sources and platforms.
  • Develop and maintain ETL processes using SQL and cloud-based data platforms to ensure accurate and reliable data flow.
  • Analyze and resolve data quality, transformation, and integration issues across internal and external systems.
  • Partner with cross-functional teams including Product, Data Science, Engineering, Account Management, and Client Services to deliver successful client outcomes.
  • Communicate technical concepts effectively to both technical and non-technical stakeholders.
  • Support product enhancement initiatives and contribute to process improvements that drive adoption, efficiency, and innovation.
  • Develop expertise across TransUnion Marketing Solutions products, with a primary focus on Multi-Touch Attribution offerings.

Benefits

  • Day-one eligibility for medical, dental, and vision coverage
  • Supplemental plan options
  • Spousal, domestic partner, and other eligible dependent coverage
  • Tax-advantaged HSA and FSA accounts
  • Company-paid basic life and AD&D
  • Optional voluntary life and AD&D for you and your family
  • Short- and long-term disability
  • Legal plan
  • Pet insurance
  • Travel accident coverage
  • Adoption assistance
  • Fertility planning coverage
  • Caregiver support
  • Dependent Care FSA
  • Complimentary Care@Work membership
  • Up to 12 weeks of paid parental leave with eligibility for a thoughtful, gradual return
  • 401(k) with employer match
  • Employee Stock Purchase Plan (ESPP)
  • Financial wellness resources
  • Career coaching
  • Optional long-term care insurance
  • Tuition reimbursement
  • Flexible time off for exempt employees or paid time off for nonexempt employees
  • Up to 12 paid holidays per year
  • Commuter benefits
  • Employee discounts
  • Charitable gift matching
  • Paid volunteer time off
  • Corporate volunteer events
  • 24/7 support including professional therapy, coaching, and emotional well-being programs
  • Guided meditation and resources that support physical, mental, social, and financial wellness
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