Data Analyst - Digital Marketing

LawDepot•Edmonton, AB

1d•Hybrid

About The Position

Transform search engine marketing data into smarter campaigns and high-performing digital marketing strategies. As a Data Analyst - Digital Marketing, you will combine strong analytical skills with hands-on ownership of a large-scale search engine marketing portfolio. You will use campaign performance data, financial results, internal reporting, and AI-enabled tools to uncover opportunities and improve campaign profitability, quality, efficiency, and return on investment. You will also apply creative skills to develop clear, customer-focused advertising that helps more people around the world access modern legal solutions. This is a full-time, permanent position working 37.5 hours per week, with the option to work hybrid from our Edmonton, Alberta office.

Requirements

Post-secondary education in Business, Marketing, Finance, Management Information Systems, Operations Management, Data Science, Economics, Computing Science, or another analysis-related program.
Experience analyzing large datasets to identify trends, patterns, and actionable insights.
Advanced Microsoft Excel skills, including experience with complex formulas, PivotTables, data visualizations, and data analysis.
Excellent time management skills and the ability to balance multiple projects.
Experience using AI tools to support analysis, reporting, writing, research, and productivity.
Strong written English communication skills, with the ability to develop concise, persuasive advertising copy and conversion-focused messaging.
Sound judgement and strong data-driven decision-making ability.
Ability to communicate findings clearly, synthesize complex analysis, and make actionable recommendations.
Natural curiosity and a strong problem-solving mindset, with a track record of fast learning and adapting to new platforms or methodologies.
A collaborative working style and the ability to contribute effectively across team projects.

Nice To Haves

Knowledge of PPC / SEM campaign management (Google Ads, Microsoft Advertising) and marketing KPIs.
Proficiency with Power BI for data visualization and business intelligence.
Experience with Adobe Creative Cloud, Figma, Canva, or other digital creative tools.
Experience with Google Analytics, or other marketing analytics tools.
Ability to learn Content Management System tools to update website content.
Experience with Python, VBA, R, Task Scheduler, or related analytical and automation tools.

Responsibilities

Plan, implement, and manage a portfolio of paid search campaigns across Google Ads and Microsoft Advertising to increase website traffic and drive conversions.
Analyze campaign performance data, financial results, and key performance indicators to uncover actionable campaign change tactics
Optimize and adjust campaign bids to maximize profitability and ensure peak performance
Review campaign structures, budgets, targeting, and other performance levers to improve efficiency and maximize profitability.
Utilize internal reports and AI tools to accelerate data-driven decisions that enhance campaign effectiveness
Monitor data quality and campaign health, investigate variances, and implement solutions that support accurate reporting and dependable campaign management.
Conduct keyword, search query, competitor, and market research to identify campaign optimization and growth opportunities.
Build product level knowledge to evaluate advertising opportunities and tailor campaign strategies to customer needs.
Review user level information to develop relevant audience segments and targeting strategies.
Support creative work by writing compelling advertising copy, crafting brand messaging, contributing to landing-page updates, and coordinating image and video assets within the advertising platforms.
Research paid search platforms, AI capabilities, new advertising formats, and industry developments to identify valuable new approaches and stay up to date on best practices.
Communicate complex analysis and recommendations clearly to support informed decision-making.
Collaborate with cross functional Legal, Product, and Development teams to execute projects.

Benefits

Excellent total compensation package
Comprehensive health and dental benefits, plus an additional Health Care Spending / Personal Spending Account
Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)
Three weeks paid vacation, plus bonus personal days
Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets
Company share plan
Free catered lunches for the entire office
Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)
Work alongside talented, driven colleagues in a culture focused on quality, reliability, innovation, and growth
Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)
Free and easily accessible parking
Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away
Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office