Marketing Data Analyst

Lamark Media•Boca Raton, FL

2d•Remote

About The Position

Lamark Media Group has been a performance marketing engine for nearly two decades. We are vertically integrated in a way no one else is: proprietary technology, an owned supply chain, and our own demand to back it up, driving improved outcomes for brands, agencies, channel partners, and platforms alike. Brands partner with us to grow: performance media across paid search, paid social, programmatic, and CTV, surrounded by the strategy, creative, SEO, data science, and web development that make it perform, all driving real business results through ecommerce, lead generation, and drive-to-retail solutions. Agencies and media companies partner with us to do more: we extend their offering with white-labelled capabilities they don’t have in-house and/or optimize their programmatic ad tech and supply chain so they can deliver more for their own clients. Today that takes the form of three synergistic business units operating as one company: Lamark, our brand-direct performance agency; LM Direct, our channel partner business powering marketing services, programmatic buying, and supply solutions for agencies and media companies; and Oxiem, our owned SSP, brings demand and supply under a single roof. What sets us apart is a flywheel we own end to end: more unique demand feeds our proprietary supply, and deeper supply relationships sharpen demand performance. It’s all powered by Lamark Intelligence, our AI performance operating system. We approach every partner’s marketing investment like a portfolio: measured, reallocated, and optimized until it wins. We deliver outcomes, and we’re accountable to them. Everything we do comes back to a single promise: Unlocking Potential® for our clients, our partners, and the people who build their careers here. We are seeking an experienced Marketing Data Analyst to join our dynamic team at Lamark Media. As a Marketing Data Analyst, you will play a pivotal role in analyzing and interpreting data to provide actionable insights and strategic recommendations. You will support the BI and Reporting team with project management, media platform review, and data validation, working closely with media and client teams to understand client reporting requirements. Additionally, you will have a strong interest and experience in translating data analysis into compelling data visualizations, partnering with development and visualization teams to deliver reporting. The ideal candidate will have a strong background in digital marketing analytics, possess exceptional analytical skills, and be proficient in modern analytics tools, technologies, and languages such as Tableau, cloud-based data warehouses, Python and SQL.

Requirements

Bachelor's degree in a relevant field such as Business Intelligence, Data Analytics, Statistics, Mathematics, or Computer Science.
3+ years of experience in digital marketing analytics, with a proven track record of success.
Experience working with media buying teams and programmatic platforms (SSP, DSP)
Experience with project management, media platform review, and data validation processes.
Knowledge of statistical analysis techniques, regression analysis, and forecasting.
Experience in translating complex data into compelling data visualizations using Tableau.
Experience with cloud data warehouses (e.g., Snowflake, Google BigQuery, AWS Redshift) with good knowledge of relational databases.
Proficiency in analytics languages such as Python and SQL and comfort with legacy systems.
Familiarity with data visualization best practices and principles, with a keen eye for design aesthetics and effective data communication.
Ability to indentify and derive actionable insights from complex datasets and effectively convey that information to both technical and non-technical stakeholders.
Desire to work in a fast-paced environment with multiple projects and tight deadlines.

Responsibilities

Support the BI and Reporting team with project management across reporting initiatives, media platform review, and data validation.
Help manage relationships with external vendors for ETL, data aggregation, and API connectors.
Work closely with media specialists and client services teams to understand client reporting requirements and translate them into actionable deliverables.
Collaborate with development and visualization teams to deliver reporting solutions, dashboards, and visualizations that effectively communicate insights to stakeholders.
Support the media buying team, programmatic SSP, and DSP by providing data-driven insights and recommendations for campaign optimization and targeting strategies.
Contribute to the development of analytics products that generate revenue for the company, leveraging your expertise in data visualization to enhance the user experience and value of these products.
Perform data analysis and exploration to uncover patterns, trends, and insights within large datasets related to digital marketing campaigns.
Support statistical analysis and reporting on campaign performance, using regression and forecasting methods where applicable, to help inform data-driven recommendations