Marketing Business & Data Analyst

Abbott Construction•New York, NY

About The Position

The Marketing Business & Data Analyst plays a key role in supporting STO Building Group's Marketing team; connecting data, systems, and business insights to help marketing leaders make informed decisions. Rather than owning a single functional area, this position works across multiple marketing workflows—including Creative, Communications, Digital Communications, Marketing Technology, and Winning Work—to identify opportunities, measure performance, improve processes, and enable more strategic, data-driven marketing. The ideal candidate is analytical, curious, highly organized, and passionate about understanding markets, clients, and industry dynamics.

Requirements

Bachelor's degree in Marketing, Business, Economics, Communications, Analytics, Construction Management, or related field.
1–3 years of experience in marketing analytics, market research, strategy, business development, consulting, or related analytical roles.
Strong analytical skills with advanced proficiency in Excel, PowerPoint, and data visualization tools.
Excellent written and verbal communication skills with the ability to present insights clearly and effectively.
Strong project management and organizational skills.
Ability to manage multiple priorities in a fast-paced environment.

Nice To Haves

Experience supporting strategic planning, market research, or business development initiatives.
Familiarity with construction, real estate, professional services, or related industries.
Knowledge of marketing performance metrics, client analytics, and competitive intelligence practices.
Experience creating executive-level presentations and business intelligence reports.
Experience with website analytics platforms such as Google Analytics 4 (GA4), Siteimprove, or similar tools.
Familiarity with social media analytics platforms including LinkedIn Campaign Manager and native social reporting tools.
Experience developing dashboards and reports using Power BI, Tableau, or similar business intelligence platforms.
Understanding of SEO, content marketing, digital campaign measurement, and marketing performance analytics.
Experience working with CRM systems such as Salesforce to analyze client, pursuit, and business development data.

Responsibilities

Conduct research on markets, clients, competitors, industry sectors, and emerging trends impacting the construction industry as it relates to our Share of Voice in the industry.
Analyze client, market sectors, geographic markets to support strategic marketing planning and initiatives.
Monitor competitive positioning and marketing trends to inform messaging, campaigns, and growth strategies.
Deliver actionable insights that support decision-making and long-range planning.
Partner with Marcom teams to develop dashboards and performance reporting that measure the effectiveness of marketing initiatives across Creative, Communications, Digital Communications, Marketing Technology, and Winning Work.
Analyze campaign performance, proposal metrics, digital engagement, content effectiveness, and corporate marketing operations to identify opportunities for optimization.
Translate complex market, operational, system data datasets into clear insights and visual presentations for recommendations to marketing leadership.
Become SME for Monday.com or other tools that lack expertise and secondary point of contact for other platforms
Identify gaps in our data and research solutions
Serve as the analytics partner to functional marketing teams by identifying opportunities to improve workflows through data analysis and business intelligence.
Evaluate operational processes to identify trends, bottlenecks, and opportunities for automation or efficiency gains.
Partner with workflow owners to answer business questions through analytical solutions rather than anecdotal decision-making.
Support continuous improvement initiatives through reporting, benchmarking, forecasting, and process analysis.
Partner with Strategic Growth team to review and debrief each Business Unit’s Strategic Business Plans annually to determine areas for marketing to support overall growth initiatives.
Develop business cases and ROI analyses for new marketing initiatives, technology investments, and process improvements.
Identify emerging trends in AI, automation, and marketing analytics that can improve marketing performance.
Present findings and recommendations to marketing leadership and cross-functional stakeholders to support data-driven decision making.