Data Analyst, Marketing

General Electric Credit Union•Blue Ash, OH

5d•Onsite

About The Position

The Data Analyst - Marketing will operate as a liaison between the Credit Union’s operational systems and marketing data users by creating reports, dashboards, and visualizations that provide necessary data. The Data Analytics department acts as a consultant for the lines of business and provides both raw data and in-depth analysis to end users to provide operational data as well as performance insights.

Requirements

Bachelor’s Degree in Management Information Systems, Business Administration, Finance, or similar, or adequate experience and/or technical training.
2-3 years experience in an analytical role in marketing, financial services, or similar
One to two years of experience with marketing or relevant coursework.
Strong experience with SQL, PowerBI, and Excel is required.

Nice To Haves

Advanced-level PowerBI and Microsoft Excel skills preferred.
Experience or training in Snowflake a plus.

Responsibilities

Serve as a Subject Matter Expert for data centered around Marketing products and services.
Act as a liaison between analytics department and Marketing to enhance breadth of analysis available to Marketing.
Service a queue of incoming data requests for the Marketing department by writing custom SQL queries against relevant databases.
Aid in creating internal data models that sufficiently service the data needs for Marketing campaigns and programs.
Consult with Marketing to understand data needs and advise on best method of data delivery.
Identify opportunities for further collection of data to drive business objectives.
Collect, organize, and validate large datasets from multiple systems.
Work closely with Data Engineering team to ensure systems and programs for collecting data are proficient and consistently meeting needs for collection and analysis.
Perform analysis on datasets on a regular or ad hoc basis as directed by Management.
Leverage professionalism, communication and presentation skills to transform data into dashboards, reports, graphics and presentations that are clear and understandable to business partners and senior leadership on a consistent basis.