Data Analyst - Digital Marketing

Dialpad is seeking a Digital Analyst to join their Demand Generation Marketing team. In this role, you will be responsible for analyzing SMB campaigns and programs, identifying areas for improvement, and providing recommendations to make significant impacts on the business. You will work closely with cross-functional teams, generate reports and insights, and leverage various tools such as Google Adwords, Google Analytics, and Salesforce. The ideal candidate will have 2-4 years of marketing or customer analytics experience, a solid understanding of digital channels, and strong time management and project management skills.

• Analyze the performance of campaigns and paid programs to identify areas for improvement, notable trends, and opportunities for efficiencies
• Perform campaign data analysis to understand the impact & ROI associated with each program to aid in the development of future strategies
• Work with cross-functional teams on the day-to-day execution of analytics projects & initiatives
• Generate reports, documentation, and insights as part of the analysis process
• Ensure quality and timeliness of results that meet expectations while balancing business needs with the appropriate level of analytical rigor
• Leverage story-telling skills to deliver insights that are clear, concise, and actionable
• Work in tools such as Google Adwords, Google Analytics, Amplitude, Salesforce, Domo, Google Sheets, Linkedin
• Solid understanding of multiple digital channels and how they work together (SEM, SEO, CRO, Social, Display, etc.)
• Experience with using CRM and Business Intelligence tools
• Effective time management and project management skills
• Enthusiasm for cross-functional and collaborative work, comfortable interfacing with multiple stakeholders
• Team player with a sincere drive to discover and share insights to the larger team

• BA/BS or equivalent experience
• 2-4 years of marketing, web, or customer analytics experience
• Solid understanding of multiple digital channels (SEM, SEO, CRO, Social, Display, etc.)
• Experience with using CRM and Business Intelligence tools
• Effective time management and project management skills
• Enthusiasm for cross-functional and collaborative work
• Comfortable interfacing with multiple stakeholders
• Team player with a sincere drive to discover and share insights to the larger team

• Equity, balance, and belonging
• Collaborative culture
• Competitive salaries
• Stock options
• Inclusive and authentic workplace
• Equal-opportunity employer
• Community of inclusion
• Environment free from discrimination or harassment