Customer Marketing Senior Manager

FanDuel•New York, NY

5h•Hybrid

About The Position

FanDuel is looking for a Customer Growth Senior Manager to optimize and grow our customer lifecycles to accelerate lifetime value. You will play a key role on the Customer Growth team, providing operational excellence and strategic input. This role will collaborate with multiple departments within FanDuel including, but not limited to, Operations, Marketing Technology, Customer Service, Brand, and Product. This is an exciting opportunity to help elevate the customer experience while executing revenue generating marketing initiatives at a premier gaming company. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

Requirements

Minimum of 8 years of experience in Customer Marketing or similar roles, with 3 years managing a team
Demonstrated ownership of full CRM lifecycle management, including planning, execution, and performance optimization
Track record of effectively managing substantial budgets in a data-driven, results-oriented environment.
Experience leveraging AI technologies, supported by strong technical acumen
Top-notch organizational and project management skills to handle concurrent initiatives and deadlines
Deep understanding of marketing platforms, Email Service Providers and Customer Data Platform Technologies (Braze, XP, Moveable Ink, Salesforce or similar tolls)
Exceptional verbal and written communication to collaborate with stakeholders and leaders
Comfort with data and insights to measure performance and track budgets
Ability to set and meet expectations for both internal and external partners
Has a positive attitude and loves being a team player
Bachelor’s degree required
Avid interest in I-gaming and sportsbetting, with a good understanding of FanDuel and similar competitive products

Nice To Haves

Experience working within a heavily regulated industry is a plus

Responsibilities

Lead lifecycle marketing strategy to drive engagement, retention, and customer lifetime value
Oversee and optimize retention budget allocation to maximize revenue impact
Own lifecycle strategy end-to-end, from ideation through execution and performance optimization
Serve as an expert in marketing technology and data, leveraging systems to enable scalable, targeted campaigns
Apply deep understanding of data architecture to inform segmentation and marketing effectiveness
Lead cross-functional initiatives with Data Science to advance data- and model-driven marketing strategies.
Analyze competitive and market trends to inform promotional strategy, pricing, and positioning
Translate insights into actionable strategies across messaging, offers, and customer experience
Collaborate cross-functionally to build strong partnerships that ensure alignment, execution excellence, and delivery of integrated, high-impact campaigns
Provide strategic input to support go-to-market initiatives and broader business objectives
Partner with Experimentation to define and execute a testing roadmap for lifecycle innovation
Mentor and develop team members, fostering a high-performance, growth-oriented culture

Benefits

Array of health plans to choose from (some as low as $0 per paycheck)
Programs for fertility and family planning
Mental health support
Fitness benefits
Generous paid time off (PTO & sick leave)
Annual bonus
Long-term incentive opportunities (based on performance)
401k with up to a 5% match
Commuter benefits
Pet insurance
Medical insurance
Vision insurance
Dental insurance
Life insurance
Disability insurance
Short-term or long-term incentive compensation, including cash bonuses and stock program participation
Paid personal time off
14 paid company holidays
Paid sick time in accordance with all applicable state and federal laws