Senior Customer Marketing Manager

BILL

4d•$115,100 - $169,200•Remote

About The Position

BILL is looking for a Senior Customer Marketing Manager to lead customer marketing programs for accountant firms and SMB/MM customers. This role will help customers learn, adopt, engage with, and grow through BILL’s products and services. This is a highly cross-functional role with a particularly close partnership with Product Marketing. You’ll translate product strategy and launch priorities into compelling customer programs while aligning with Product, Community, Marketing Operations, Analytics, Creative, Sales, and Events.

Requirements

5+ years of experience in customer marketing, lifecycle marketing, growth marketing, integrated marketing, or a related discipline.
Experience leading product launches, customer education programs, webinars, or customer events from strategy through measurement.
Demonstrated ability to build trusted partnerships with Product Marketing and other senior cross-functional stakeholders.
Strong project management skills and the ability to manage multiple complex priorities in a fast-paced environment.
Strong analytical skills, including defining KPIs, evaluating performance, and turning insights into action.
Excellent written and verbal communication skills, with the ability to influence and align partners.
Experience with marketing automation, customer communication, or webinar platforms (Inflection, Pendo, Goldcast, SFDC)
Customer-first mindset, strong attention to detail, and a bias toward ownership.
Applicants must have authorization to work in the United States without requiring visa sponsorship now or in the future.

Nice To Haves

Experience in B2B, SaaS, fintech, payments, or product-led growth.
Experience with Accountant firms.
Bachelor’s degree or equivalent practical experience.

Responsibilities

Lead Customer Marketing strategy for Tier 1 product launches, monthly product showcases, and related education programs. Partner with Product Marketing on positioning, messaging, audience strategy, promotion, and measurement. Expand product showcases to Direct SMB/MM customers while continuing to serve the accountant firm audience.
Develop strategy for webinars and virtual lunch-and-learns that support education, retention, adoption, and cross-sell. Own audience targeting, programming, promotion, follow-up, and measurement. Serve as the Customer Marketing team’s webinar strategy and logistics expert.
Develop the strategy for in-person customer experiences, including audiences, objectives, formats, programming, promotion, and success measures. Provide Events with clear briefs, audience plans, and promotional support; the Events team owns live execution and logistics.
Partner with Community on customer engagement, education, advocacy, and feedback. Develop and coordinate communications across email, in-product, web, webinars, community, and other channels.
Align stakeholders, manage dependencies, establish clear operating rhythms, and ensure the customer perspective is represented in planning and decision-making.