Senior Customer Marketing Manager

Salesforce•Chicago, IL

5d•$143,400 - $236,700•Remote

About The Position

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. The Experience Qualified is the leading Agentic Marketing Platform for B2B pipeline generation, and our AI SDR Agent, Piper, sits at the center of it. As our Senior Customer Marketing Manager, you'll own customer marketing end to end, turning customer results into stories that help sellers win, from a sales conversation to a Dreamforce stage.

Requirements

6+ years in customer marketing, customer advocacy, or a related B2B SaaS marketing role
Track record of sourcing customer stories and managing customer relationships from first outreach through publication or event appearance
Excellent writing and interviewing skills, and can find the compelling angle in a customer's experience and turn it into a clear story
Strong project management skills and can keep multiple stories, approvals, assets, and events moving at once
Sound judgment when working with customers, account teams, executives, and brand approvals
Collaborative approach to working across Sales, Customer Success, Events, Product Marketing, and corporate customer marketing teams

Nice To Haves

Familiarity with Salesforce
Experience building customer advocacy programs at scale

Responsibilities

Own the customer story pipeline: identify customers with strong results and distinctive use cases, partner with account teams to validate each opportunity, secure participation, prepare interviews, and write and publish the resulting stories
Turn every story into reusable assets, including landing pages, social copy, slides, and internal promotions, and keep the customer story page and featured logos current with the strongest brands and proof points
Recruit and prepare customer speakers for events ranging from webinars to Dreamforce, owning outreach, prep documents, and coordination through the event, then convert each appearance into promotional content
Build relationships and secure approvals to feature customer brands in product demos at events worldwide, helping audiences see Piper in a real customer context
Expand the roster of customer stories beyond technology, finding advocates in new industries to show how Qualified drives value across different businesses
Maintain a reliable database of customer advocates, product adoption, and approved use cases so executives and teams can quickly find relevant customers and capabilities like Piper Video and Piper Email
Maintain customer story slides and deal win slides for enablement and live deal cycles so teams can tell a relevant, credible customer story
Partner with the Salesforce customer marketing team to bring Qualified customers into larger activations and make our stories accessible through the channels Salesforce sellers already use