Senior Customer Lifecycle Marketing Manager

AdvancedMD•South Jordan, UT

2d•Hybrid

About The Position

AdvancedMD is seeking an experienced Senior Customer Lifecycle Marketing Manager to drive customer loyalty, adoption, and long-term growth. This role involves defining retention strategies, customer segmentation, and lifecycle strategies, and then partnering with various teams to implement them. The ideal candidate is comfortable using data to build business cases and gain alignment, and is energized by solving customer retention challenges. This is a highly visible and influential role within the company.

Requirements

BA/BS required, MBA preferred
5+ years of lifecycle marketing, retention marketing, or customer marketing experience, ideally building and scaling programs that measurably improve customer retention
Experience owning the upfront strategy for lifecycle or retention programs and carrying it through to market
Comfort working with both market research and internal data analysis to build a strategy
A track record of owning KPIs and being accountable to business results
Fluency across sales-led and product-led motions, understanding which levers matter in each
A player-coach mindset: comfortable doing the work yourself while also building cross-functional trust
A collaborative operating style that builds real partnership across Customer Success, Product, Finance, Analytics, Sales, and Marketing channels

Nice To Haves

B2B SaaS experience, ideally with lifecycle or retention marketing specific to enterprise customers
Experience in healthcare technology

Responsibilities

Build lifecycle communication programs across the first 12 months of the customer journey that accelerate onboarding, time-to-value, product adoption, engagement, and retention.
Own customer communication channels including email, marketing automation, and in-app messaging, with responsibility for channel strategy, governance, execution, and performance.
Develop automated journeys and communication cadences based on customer lifecycle stage, product usage, adoption milestones, engagement signals, customer segment, and demonstrated needs.
Execute lifecycle programs directly within HubSpot, Marketo, in-app communication platforms, and related marketing technology, including audience creation, segmentation, workflow configuration, message builds, testing, QA, and launch.
Partner with Customer Success to map customer journey stages, identify critical moments of value and risk, and develop scalable programs that complement high-touch customer engagement.
Collaborate with Product, Product Marketing, Customer Success, Analytics, and other cross-functional partners to translate product launches, customer insights, and business priorities into relevant customer experiences.
Analyze communication and customer behavior data to understand program effectiveness and connect channel performance to downstream outcomes including activation, adoption, engagement, time-to-value, retention, and expansion.
Optimize lifecycle performance through structured experimentation across messaging, channel, audience, timing, cadence, personalization, calls to action, and journey design.
Identify behavioral signals, adoption gaps, and moments of friction that can be addressed through targeted lifecycle communications and customer engagement programs.
Improve the lifecycle marketing infrastructure, processes, templates, and reporting.