Senior Customer Lifecycle Marketing Manager

AdvancedMD•South Jordan, UT

3d•Hybrid

About The Position

AdvancedMD is seeking an experienced Senior Customer Lifecycle Marketing Manager to drive customer loyalty, adoption, and long-term growth. This role involves defining retention strategies, identifying customer segments, and developing lifecycle strategies. The successful candidate will partner with Customer Success, Sales, and marketing channels to implement these strategies, and collaborate with Product, Finance, Analytics, and executive leadership, using data to build plans and gain alignment. The ideal candidate is motivated by understanding customer churn and retention, and translating that understanding into market-facing initiatives. Key responsibilities include building and executing lifecycle communication programs for the first 12 months of the customer journey to accelerate onboarding, time-to-value, product adoption, engagement, and retention. This involves owning customer communication channels such as email, marketing automation, and in-app messaging, and developing automated journeys based on customer lifecycle stage, product usage, and needs. The role also requires direct execution within marketing technology platforms like HubSpot and Marketo, including audience creation, segmentation, and message building. Cross-functional collaboration with Customer Success, Product, Product Marketing, Analytics, and Sales is crucial for translating insights and priorities into customer experiences. Performance optimization through data analysis, experimentation, and identifying friction points is also a key aspect of the role, along with improving the lifecycle marketing infrastructure.

Requirements

BA/BS required, MBA preferred
5+ years of lifecycle marketing, retention marketing, or customer marketing experience, ideally building and scaling programs that measurably improve customer retention
Real depth as a builder: you've owned the upfront strategy for lifecycle or retention programs and carried it through to market, not just supported someone else's plan
Comfort working with both market research and internal data analysis. You don't need to be the one running the study, but you know how to use the findings to build a strategy
A track record of owning KPIs and being accountable to business results, not just the strategy behind them
Fluency across sales-led and product-led motions. You understand both well enough to know which levers matter in each, and how that shapes the retention and lifecycle plan
A player-coach mindset: comfortable doing the work yourself while also building the cross-functional trust that gets others to act on your recommendations
A collaborative operating style that builds real partnership across Customer Success, Product, Finance, Analytics, Sales, and Marketing channels

Nice To Haves

B2B SaaS experience, ideally with lifecycle or retention marketing specific to enterprise customers
Experience in healthcare technology

Responsibilities

Build lifecycle communication programs across the first 12 months of the customer journey that accelerate onboarding, time-to-value, product adoption, engagement, and retention
Own customer communication channels including email, marketing automation, and in-app messaging, with responsibility for channel strategy, governance, execution, and performance
Develop automated journeys and communication cadences based on customer lifecycle stage, product usage, adoption milestones, engagement signals, customer segment, and demonstrated needs
Execute lifecycle programs directly within HubSpot, Marketo, in-app communication platforms, and related marketing technology, including audience creation, segmentation, workflow configuration, message builds, testing, QA, and launch
Partner with Customer Success to map customer journey stages, identify critical moments of value and risk, and develop scalable programs that complement high-touch customer engagement
Collaborate with Product, Product Marketing, Customer Success, Analytics, and other cross-functional partners to translate product launches, customer insights, and business priorities into relevant customer experiences
Analyze communication and customer behavior data to understand program effectiveness and connect channel performance to downstream outcomes including activation, adoption, engagement, time-to-value, retention, and expansion
Optimize lifecycle performance through structured experimentation across messaging, channel, audience, timing, cadence, personalization, calls to action, and journey design
Identify behavioral signals, adoption gaps, and moments of friction that can be addressed through targeted lifecycle communications and customer engagement programs
Improve the lifecycle marketing infrastructure, processes, templates, and reporting