Customer Marketing Manager
About The Position
AI is rapidly transforming the world. As generative AI reshapes industries, teams need powerful ways to monitor, troubleshoot, and optimize their AI systems. That’s where we come in. Arize AI is the leading AI & Agent Engineering observability and evaluation platform, empowering AI engineers to ship high-performing, reliable agents and applications. From first prototype to production scale, Arize AX unifies build, test, and run in a single workspace—so teams can ship faster with confidence. We’re a Series C company backed by top-tier investors, with over $135M in funding and a rapidly growing customer base of 150+ leading enterprises and Fortune 500 companies. Customers like Booking.com, Uber, Siemens, and PepsiCo leverage Arize to deliver AI that works. About Arize AI AI is moving fast — but most teams are still flying blind once their models hit production. Arize builds the infrastructure that changes that: observability, evaluation, and iteration tools that give AI engineers real visibility into what their systems are actually doing. We’re backed by $131M in funding — including the largest Series C ever raised in AI observability — with investors like Datadog, PagerDuty, and M12 (Microsoft’s venture fund). Our customers include Uber, Wayfair, and Tripadvisor. And Phoenix, our open-source observability tool, has become the go-to starting point for serious AI engineering teams worldwide. We’re building the category. Now we need someone to help our customers tell that story. Customer marketing at Arize isn’t a relationship management job — it’s a growth function. You’ll work directly with some of the most sophisticated AI engineering teams in the world, turning their wins into content, their voices into pipeline, and their communities into a compounding advantage for Arize. You’ll sit at the intersection of product, sales, and customer success — owning the programs that help customers get more value from Arize while helping Arize grow through the customers we already have. That means building content, running programs, sourcing speakers, and creating campaigns — all with a technical audience in mind. This is a high-visibility, high-ownership role on a lean team where what you build actually ships.
Requirements
- 5+ years of experience in customer marketing, product marketing, or a closely related field — ideally at a developer tools, data infrastructure, or AI/ML company.
- Proven ability to identify customer stories and turn them into compelling content — you know how to find the narrative in a technical win.
- Experience running reference or advocacy programs and building scalable processes around them.
- Strong cross-functional collaborator — you’ve worked closely with Sales and Customer Success and understand how to support pipeline goals without losing the customer-first lens.
- Excellent written communication; comfortable writing for technical audiences without losing the thread for business stakeholders.
- Event and program management experience — you can run a webinar, coordinate a roundtable, and manage a speaker from ask to stage.
- Actively using AI in your day-to-day work — not just aware of it. You’re experimenting with AI tools to move faster, think more creatively, and do work that would have taken a team to do solo.
Nice To Haves
- Background in or strong familiarity with AI/ML, LLMs, or data infrastructure.
- Experience with developer communities or open-source ecosystems.
- Familiarity with tools like Salesforce, HubSpot, or similar CRM/marketing automation platforms.
- Previous experience building CAB programs or structured executive engagement programs.
Responsibilities
- Customer Content & Storytelling
- Produce high-impact, customer-driven content across formats — video case studies, written success stories, social proof, and customer spotlights.
- Interview customers and translate technical wins into narratives that resonate with AI engineers and executive buyers alike.
- Build a library of proof points that sales, demand gen, and product can pull from.
- Customer Reference Program
- Own and scale Arize’s customer reference program end-to-end — identifying advocates, managing relationships, and matching the right reference to the right opportunity.
- Partner with Sales to ensure reference coverage across segments, use cases, and industries.
- Events & Speaker Sourcing
- Secure and prepare customer speakers for Arize events, webinars, conferences, and developer workshops.
- Support customer-facing events including meetups, workshops, and roundtables — from logistics to content.
- Community & Advisory Programs
- Build and run programs like the Customer Advisory Board and power user groups that create tight feedback loops between customers and our product and GTM teams.
- Partner with Customer Success to amplify educational resources, best practices, and product adoption milestones.
- Expansion & Adoption Campaigns
- Develop and execute campaigns that drive product adoption, increase engagement, and create upsell and expansion opportunities.
- Work cross-functionally with CS, Sales, and Product to identify expansion signals and turn them into pipeline.
Benefits
- Competitive salary, equity, and benefits.
- Hybrid work out of our San Francisco office.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
