Customer Marketing Manager
About The Position
We are looking for an experienced Customer Marketing Manager who knows how to turn client success into market credibility. This role sits at the intersection of Sales, Account Management, Delivery and Marketing. You will identify the right stories, secure the right approvals and ensure we show up with credible, referenceable proof. You bring positive, client-friendly energy. You are confident, professional and easy to work with. You know how to build trust quickly and navigate approvals without friction. This is not an entry-level advocacy role. We need someone who has built case study pipelines, managed references and worked confidently with enterprise clients before. The mandate is clear: Surface the right wins. Build advocacy. Strengthen credibility in the market.
Requirements
- Fluent English speaker
- Proven experience in a B2B Customer Marketing, Advocacy or Reference Management role.
- Experience working in enterprise services, SaaS or technology environments.
- Demonstrable track record building and managing client case study and reference programmes.
- Experience working directly with Sales and Account Management teams.
- Strong stakeholder management skills, including navigating client approvals and sensitivities.
- Excellent written communication skills with strong commercial judgement.
- Professional presence and confident client-facing communication style.
Nice To Haves
- Experience in both services and product-led environments.
- Exposure to enterprise PR and communications processes.
- Experience establishing or managing Customer Advisory Boards.
- Familiarity with CRM systems and reference tracking tools.
Responsibilities
- Identify and Activate New Logo and Project Wins: Partner with Sellers and Account Managers to identify new logo wins and significant project milestones. Assess opportunities for website announcements, news releases and coordinated communications. Work with PR and Communications teams to amplify client stories appropriately. Engage clients professionally and positively to secure approvals and participation.
- Build High-Impact Case Studies and Client Stories: Proactively identify strong case study and reference opportunities across services and product engagements. Develop written, video and presentation-ready client stories. Ensure stories are commercially relevant and aligned to priority industries and propositions. Maintain a structured pipeline of publishable and referenceable content.
- Develop and Manage Customer Advocacy Programmes: Build and scale a structured client reference programme that supports Sales and Marketing. Recruit and nurture client advocates for speaking engagements, events and PR opportunities. Develop Customer Advisory Boards or similar engagement forums where appropriate. Track reference usage and ensure a positive, professional client experience throughout.
- Work Cross-Functionally with Commercial Teams: Build strong relationships with Sellers, Account Managers and Delivery teams. Educate internal teams on how and when to surface client stories. Balance commercial ambition with client relationship sensitivity.
- Support Awards and Industry Recognition: Identify opportunities for joint client awards and industry recognition programmes. Partner with PR and Marketing to manage submissions. Ensure client success is visible in the right forums.
Benefits
- medical, dental, and vision insurance
- comprehensive employee assistance program
- 401(k) retirement plan
- paid time off and holidays
- paid learning days
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
