Customer Marketing Manager

KEV Group • Toronto, ON

1d • CA$85,000 - CA$115,000 • Hybrid

About The Position

The Revenue Marketing team is integral to KEV’s success, driving revenue growth for KEV Group through collaboration and expertise. We partner across the organization to deliver sales opportunities, and pipeline and foster a culture of collaboration, respect and innovation. We are looking for a Customer Marketing Manager to join our growing team. In this role, you will be responsible for creating and leading programs to expand revenue from KEV Group’s existing customer base, increase advocacy, and reduce churn. This role partners closely with the Account Management team to identify expansion opportunities, activate customers as advocates, and ensure long-term retention. The ideal candidate is a strong communicator, naturally curious and analytical by nature and has experience in driving revenue while increasing advocacy.

Requirements

• 5+ years in customer marketing, customer success, or lifecycle marketing.
• Strong understanding of SaaS customer lifecycle metrics (NRR, churn, adoption).
• Experience building customer advocacy programs.
• Proficiency with CRM and marketing automation platforms.
• Excellent communication and storytelling skills.
• Customer-first mindset with proven ability to build long-term relationships.

Responsibilities

• Develop and execute customer marketing programs to drive upsell, cross-sell, and expansion revenue.
• Partner with Account Management to design campaigns targeting renewal, expansion, and adoption goals.
• Build advocacy and reference programs (case studies, testimonials, customer advisory boards, referrals).
• Launch lifecycle marketing campaigns to improve product adoption, satisfaction, and loyalty.
• Create customer communications including newsletters, success stories, webinars, and community forums.
• Define and track key customer marketing metrics: retention, NRR, expansion pipeline, advocacy engagement.
• Report on program performance and impact on revenue and retention goals.
• Collaborate with Product Marketing to deliver value-driven content tailored to customer needs.

Benefits

• Competitive compensation
• Meaningful benefits
• Retirement Savings Support – company-matched programs, including RRSP matching in Canada and 401(k) contributions in the U.S.
• Professional development – ongoing learning, stretch opportunities, and continuing education, including KEV Academy for onboarding and skill-building, plus KEV University, our online platform offering a wide range of courses.
• Hybrid model
• Flexible PTO – close to 4 weeks of vacation and a company-wide holiday closure
• Office perks – fully stocked snack bar and occasional catered lunches

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed