Customer Marketing Manager

SentinelOne

2d•$132,000 - $165,000•Remote

About The Position

As a Customer Marketing Manager owning the post-sale marketing motion, you will help customers get the full value of their investment in SentinelOne, connecting them to the capabilities and protection that meet them where they are as their environment and risk evolve, and partnering with Customer Success to ensure they renew and grow with confidence. This is a high-visibility, high-impact role sitting at the intersection of Demand Generation and Customer Success, with meaningful influence over Net Revenue Retention (NRR). You’ll build campaigns and programs that support customers through their lifecycle, starting from adoption and value realization through renewal and expansion, working closely with Customer Success, Product Marketing, and Sales to ensure customers understand and can act on the protection they need at each stage. This role sits within the Revenue Marketing organization under the Director of Demand Generation & Campaigns.

Requirements

5+ years of B2B marketing experience, with at least 2 years in customer marketing, lifecycle marketing, or a closely related function
Demonstrated ability to develop and execute multi-channel campaigns targeting existing customers
Experience working directly with Customer Success or Account Management teams
Familiarity with marketing and CS tooling (e.g., Salesforce, Marketo, and/or Pendo)
Strong written communication skills — you can translate complex product value into crisp, compelling customer messaging
Comfortable with data: you can pull your own reports, interpret pipeline metrics, and speak fluently to campaign performance
Marketing experience in the cybersecurity industry

Nice To Haves

Familiarity with ABM strategies and tools (e.g., 6sense, Demandbase)
Experience supporting renewal or expansion motions in a PLG or hybrid GTM model
Exposure to NRR/GRR frameworks and how marketing influences post-sale revenue

Responsibilities

Develop and execute campaigns and programs targeting current customers to drive awareness of additional products, tiers, and features
Identify accounts that are ready for upsell or cross-sell based on where they are in their journey
Partner with Product Marketing to translate product capability messaging into customer-relevant value narratives and own campaign performance metrics
Collaborate with the Webinars & Virtual Events Lead on customer-segment programming
Design lifecycle programs that reinforce customer value ahead of renewal windows, including digital, in-product, and email touchpoints
Collaborate with Customer Success on playbooks that combine CS outreach with marketing-sourced content and campaigns
Build a shared calendar of CS + Marketing touchpoints aligned to the customer lifecycle
Track and report on customer marketing performance including influenced pipeline, renewal rates, NRR, and engagement metrics
Maintain clean attribution in Salesforce and marketing automation platforms to accurately reflect customer campaign contribution
Bring data-driven insights to weekly and monthly reporting cadences with Demand Gen leadership