Customer Marketing Manager

Figma•San Francisco, CA

21h•$153,000 - $269,000•Hybrid

About The Position

Figma is growing its team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. The Story Studio team is a horizontal team within Figma's marketing organization that functions as a storytelling platform — aligning product narratives, customer stories, and brand campaigns. We're looking for a Customer Marketing Manager to lead how Figma tells its story through the people who use and build with our products. This role sits at the intersection of content strategy and program operations, scaling customer and partner voices across Product, Editorial, Growth, and Sales—and into Figma's biggest launches and business moments. This is a full-time role that can be held from one of our US hubs or remotely in the United States.

Requirements

8+ years in content marketing, storytelling, or content program management in SaaS or tech, with a track record of elevating content quality across a team or program
Sharp editorial sensibility: the ability to recognize a strong story, brief it clearly, and shape others' work with precision and care
Hands-on experience with Figma and familiarity with design and development workflows, including AI
Experience running content programs end-to-end: intake, prioritization, production, and distribution at scale
A bias for action and ownership — you spot what needs to happen, move without being asked, and raise the bar for the work around you

Responsibilities

Own the content strategy for customer and partner stories — developing briefs, shaping drafts, and ensuring every piece meets a high bar for quality, clarity, and brand voice
Source and shape stories that advance Figma's strategic priorities — AI, enterprise, platform, and public-company narratives — with sound judgment about what moves the needle
Design and direct AI-assisted workflows for sourcing, drafting, and distribution — scaling output while maintaining quality
Serve as an internal platform for customer storytelling, proactively supporting Product, Editorial, Growth, and Sales with the narratives they need
Develop repeatable intake, prioritization, and production systems; manage vendor relationships and associated budgets