Senior Customer Marketing Manager
About The Position
We are looking for a Sr Customer Marketing Manager to join the BP&C Marketing team at Adobe! As a Sr Customer Marketing Manager, you will guide the planning and implementation of significant, cross-functional marketing projects. You will act as the link between strategy and action—turning business goals into coordinated briefs. You will promote alignment among creative, media, and product partners and ensure high-quality delivery. This role collaborates with Studio and agency partners to develop impactful creative and channel plans. The Lead also connects PMM, Product, Media, Regions, Studio, and agencies. Additionally, you will mentor junior team members and help expand standard procedures for marketing management throughout the organization.
Requirements
- Bachelor’s degree or equivalent experience.
- 7–10 years of experience in marketing management, campaign management, or coordinated marketing roles.
- Proven ability to lead large, complex marketing initiatives and deliver measurable business impact.
- Strong understanding of coordinated marketing principles across brand, digital, social, media, and content.
- Excellent project and collaborator management skills; able to drive alignment across multiple teams and priorities.
- Strong analytical skills, with the ability to connect insights to action.
- Outstanding communication and presentation skills, with executive presence.
Responsibilities
- Lead planning and delivery of coordinated promotional initiatives and continuous engagement efforts, ensuring alignment to business priorities and customer insights.
- Develop coordinated marketing briefs that connect strategy, audience, creative, channels, and measurement.
- Partner closely with Brand Studio, Product Marketing, Media, Regional Marketing, and external agencies to bring campaigns to life.
- Coordinate campaign execution, including budget management, timelines, and cross-functional coordination.
- Contribute strategic insights during creative development and assessments, ensuring work is impactful, on brand, and customer-first.
- Monitor and report on campaign performance, applying insights to optimize future programs.
- Mentor junior marketers and contribute to building a strong, coordinated marketing practice across the team.
Benefits
- comprehensive benefits programs
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What This Job Offers
Job Type
Full-time
Career Level
Senior
