Customer Marketing Associate, Promotional Strategy
About The Position
The Customer Marketing Associate, Promotional Strategy will help shape and scale FanDuel Predicts’ promotional ecosystem. The role leads execution and ongoing development of the All Customer Promotions strategy and contributes to broader promotional and loyalty strategy. Working across Operations, GTM, Commercial, Product, Legal, and external partners, the associate ensures promotions are executed effectively and designed to support customer engagement and retention. This position combines strategy and execution, owning a revenue-driving promotional function while helping determine how promotions contribute to a broader loyalty system. Responsibilities include managing promotion setup and delivery, supporting forecasting and performance analysis, and identifying ways to improve promotional effectiveness and customer value.
Requirements
- Bachelor’s degree or equivalent industry experience preferred.
- 1–3 years of experience in marketing, preferably in gaming, sports, or a highly regulated industry.
- Proficiency manipulating data and performing calculations in Excel, including VLOOKUP, Pivot Tables, and SUMIF statements.
- Meticulous attention to detail, strong organizational and project management skills, and the ability to multitask and prioritize.
- Data-driven mindset and strong analytical skills, including using data to solve problems and translate results into recommendations.
- Strong understanding of promotions, loyalty programs, and customer retention strategies.
- Positive attitude and willingness to collaborate.
- Ability to work in a fast-paced, dynamic environment with tight deadlines.
- Avid sports and gaming fan; experience playing FanDuel or competitive products.
- Willingness to work some non-traditional hours.
Nice To Haves
- Knowledge of sports.
- Experience working within a heavily regulated industry.
Responsibilities
- Own day-to-day promotional execution, including coordinating operational setup and developing and managing promotional tickets.
- Manage core promotional processes, including Legal reviews and term development, creative requests, and promotional trackers.
- Coordinate with Operations, Creative, Legal, and Commercial stakeholders to define promotional objectives and needs, provide feedback, and track delivery.
- Help forecast Predicts promotions and monitor promotional performance and cost reporting.
- Contribute to post-mortem analysis of major Predicts promotions and recommend optimizations for future efforts.
- Develop ideas for promotional constructs and opportunities that improve near- and long-term customer engagement and retention.
- Track competitors’ promotional capabilities and identify opportunities for differentiation.
- Contribute insights to the broader loyalty strategy, including how promotions support long-term retention and customer value.
Benefits
- Health plans, including medical, vision, and dental insurance.
- Fertility and family-planning programs.
- Mental health support.
- Fitness benefits.
- Paid time off and sick leave.
- Annual bonus and long-term incentive opportunities based on performance.
- 401(k) with up to a 5% match.
- Commuter benefits.
- Pet insurance.
- Life insurance.
- Disability insurance.
- Paid personal time off and 14 paid company holidays.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
