Customer Marketing Associate, Promotional Strategy
About The Position
FanDuel is seeking a Customer Marketing Associate, Promotional Strategy, to shape and scale FanDuel Predicts’ promotional ecosystem. The role leads execution and ongoing development of the All Customer Promotions strategy and contributes to broader promotional and loyalty strategy. Working across Operations, GTM, Commercial, Product, Legal, and external partners, the associate ensures promotions are executed seamlessly and designed to support customer engagement and retention. The role combines strategic contribution with hands-on execution and ownership of a revenue-driving promotional lever.
Requirements
- One to three years of experience in marketing; experience in gaming, sports, or a highly regulated industry is preferred.
- Proficiency manipulating data and performing calculations in Excel, including VLOOKUP, Pivot Tables, and SUMIF statements.
- Meticulous attention to detail, strong organizational and project management skills, and ability to multitask and prioritize.
- Data-driven mindset and strong analytical skills, including using data to solve problems and translate results into recommendations.
- Strong understanding of promotions, loyalty programs, and customer retention strategies.
- Collaborative attitude and ability to work in a fast-paced, dynamic environment with tight deadlines.
- Avid interest in sports and gaming, and experience using FanDuel or competing products.
- Willingness to work some non-traditional hours.
Nice To Haves
- Bachelor’s degree or equivalent industry experience.
- Knowledge of sports and/or experience working in a heavily regulated industry.
Responsibilities
- Own day-to-day promotional execution, including coordinating operational setup and developing and managing promotional tickets.
- Manage promotional processes, including Legal reviews and term development, creative requests, and promotional trackers, ensuring campaigns are accurate and delivered on time.
- Coordinate with Operations, Creative, Legal, and Commercial stakeholders to define promotional objectives and needs, provide feedback, and track delivery.
- Help drive forecasting for Predicts promotions and monitor promotional performance and cost reporting.
- Contribute to post-mortem analysis of major Predicts promotions and recommend insights and optimizations for future efforts.
- Ideate on new promotional constructs and opportunities to improve near- and long-term customer engagement and retention.
- Track competitors’ promotional capabilities and identify opportunities for differentiation.
- Contribute insights to the broader loyalty strategy, including how promotions support long-term retention and customer value.
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Disability insurance
- 401(k) matching program, with up to a 5% match
- Commuter benefits
- Pet insurance
- Fertility and family-planning programs
- Mental health support
- Fitness benefits
- Paid personal time off and sick leave
- 14 paid company holidays
- Annual bonus and long-term incentive opportunities, subject to performance
- Potential short- or long-term incentive compensation, including cash bonuses and stock program participation
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
